SPEAKER'S PROFILE
Fatin Sarjat, GM, Head of Marketing at Delima Oil Products (a subsidiary of FGV Holdings) , drives innovative food products and purpose-driven initiatives, positioning the SAJI brand as Malaysia’s leading cooking oil. Under her leadership, Saji won 7 Kancil Awards 2024 and Kantar recognitions, including the Top Outstanding Brand with the Most Incremental Shoppers in 2022 and also recognized by Kantar as the Fastest Growing Brand of the Decade (Total FMCG), with Consumer Reach Points soaring 177%. With nearly 15 years in FMCG and media industry, Fatin leverages cultural insights and heart-warming stories to build impactful brands. She believes in the power of culturally relevant campaigns to build emotional connections with audiences.