SPEAKER'S PROFILE
With over 20 years in advertising, branding, digital media and adtech space in Southeast Asia, Diana Boo brings extensive digital marketing experience with a proven track record in data driven business growth and customer insights driven strategy. Prior to joining Boost, the regional full spectrum fintech arm of Axiata, Diana was the Chief Marketing Officer at Lazada Malaysia, who guided the team to win the Marketing Excellence award for Marketer of the year, Innovator of the Year in 2021.