SPEAKER'S PROFILE
Charanpal Singh, Head of Marketing at Shopback Malaysia, is a seasoned strategist with extensive experience in e-commerce, q-commerce, and digital marketing across three countries. He is known for his strong communication skills, leadership, and a data-driven approach to marketing, leading teams to achieve significant growth and efficiency improvements. Charanpal holds a Bachelor of Commerce in Accounting and has a diverse background in managing multi-vertical budgets and cross-functional collaborations .