SPEAKER'S PROFILE
Celine leads the FWD Group’s Brand & Marketing function with a strong focus in positioning FWD as a challenger brand in the insurance category and setting out our promise to empower customers to “Celebrate living”. Under Celine’s leadership, we continuously refresh and evolve the FWD brand for future growth with deep understanding of customer insights and needs while retaining our trailblazer brand identity and values. Prior to joining FWD in May 2022 with over 20 years of experience, Celine had worked as CMO across multiple industries including automative, luxury, FMCG and fashion.