SPEAKER'S PROFILE

Caroline Wee

Vice President of Brand and Strategy

Loob Holding

Carol is currently the VP of Brand and Strategy at Loob Holding. In her role, she oversees marketing, communication and brand for leading lifestyle tea brand, Tealive globally. Goal-oriented with a passion for growth hacking and creative solutions, Carol started her career as a Project Manager in Australia, before taking up the role of Regional Marketing Assistant Manager with Grab, the super app, followed by a role as Marketing Manager at ADA, the leading data and AI company in APAC part of the Axiata group and she held the role of Head of Marketing at foodpanda, Malaysia.