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Category: Platforms

Pakistan-Linear-Advertising-MAGNA
Pakistan’s linear ad revenue to reach US$480m by end of 2022
Posted on December 27, 2021
by Teddy Cambosa
According to MAGNA, the growth is parallel to Pakistan’s growing economy, with real GDP forecast to grow by +4% in 2022.
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Huawei-Ads-Partnerships-Malaysia-Expansion
Huawei Ads to drive mobile advertising in Malaysia with new partnerships
Posted on December 23, 2021
by Teddy Cambosa
The partnerships made by Huawei Ads include the Malaysian Digital Association and GroupM.
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Google-Australia-Stock-Image-Collection
Google AU launches stock photo library to improve skin representation
Posted on December 23, 2021
by Teddy Cambosa
This new initiative by Google aims to represent skin color diversity through its newest stock image library, made possible by Pixel 6.
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Premier-League-Boot-Out-Piracy-Campaign
Premier League rolls out Asia campaign to discourage piracy of football matches
Posted on December 22, 2021
by Teddy Cambosa
Said campaign by Premier League invites football fans to discourage the support of piracy of their football matches online.
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Marshall-Heald-Appointment-Foxtel-Group
Foxtel Group appoints Marshall Heald to newly-created executive director position
Posted on December 20, 2021
by Jean Cabico
The appointment will see Marshall Heald overseeing Foxtel's vision and editorial strategy for all content.
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Unruly-Top-Positive-Engaging-Ads-Philippines
What are the most emotionally engaging holiday ads in the Philippines this 2021?
Posted on December 20, 2021
by Teddy Cambosa
From Lazada to Kinder, check out Unruly's list of the holiday ads in the Philippines that had a positive engagement rate.
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Vizury and Kaleyra
SG-based Vizury ties with API-based platform Kaleyra to power conversational commerce on WhatsApp
Posted on December 16, 2021
by Jean Cabico
Vizury will be leveraging Kaleyra’s platform to allow customers to build their brand’s sales and engagement on WhatsApp.
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Grab extends gifting capabilities cross-border
Grab extends gifting capabilities cross-border
Posted on December 9, 2021
by MARKETECH APAC
Amid unstable travel restrictions, Grab decides to extend GrabGifts to now allow users to send vouchers and gifts to loved ones outside home country.
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Google-Singapore-Year-In-Search-2021
From Tokyo 2020 to ‘Shang-Chi’, here are the top Google searches among Singaporeans
Posted on December 9, 2021
by Teddy Cambosa
The Google searches among users in Singapore range from prevention of COVID-19, events like the Olympics, and entertainment media.
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Australian-Cancer-Research-Foundation-CX-Lavender
ACRF taps CX Lavender to upgrade foundation’s digital marketing
Posted on December 9, 2021
by Teddy Cambosa
CX Lavender will be responsible for improving ACRF's digital marketing endeavors, including its website UI/UX revamp.
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