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Category: Marketing

AI saves Chinese New Year celebration in Singtel’s latest short film
AI saves Chinese New Year celebration in Singtel’s latest short film
Posted on January 17, 2025
by Fatima Baduria
The ‘Once Upon a CNY’ film, which injects humour while highlighting the importance of technology, shows how AI saves a family’s CNY celebration.
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Stagwell acquires ADK Global, to bolster network growth in APAC
Stagwell acquires ADK Global, to bolster network growth in APAC
Posted on January 16, 2025
by Teddy Cambosa
Furthermore, with the addition of ADK GLOBAL, Stagwell now has a complete offering in APAC of media, creative, and PR for any local, regional or global client opportunity. 
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Coca-Cola Beverages PH changes name to ‘Coca-Cola Europacific Aboitiz Philippines, Inc.’ following acquisition
Coca-Cola Beverages PH changes name to ‘Coca-Cola Europacific Aboitiz Philippines, Inc.’ following acquisition
Posted on January 16, 2025
by Fatima Baduria
The name change, approved by the Securities and Exchange Commission, is effective starting January 15, 2025.
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Changan Auto embarks on global journey with revitalised brand strategy by Landor
Posted on January 16, 2025
by Aliza Carmona
Changan Auto partnered with Landor to create a brand story that reflects its ambition and innovation as a rising global automotive force.
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Tam Jai launches new campaign celebrating local heritage with 'STORM CLOUDS' sponsorship
Posted on January 16, 2025
by Aliza Carmona
Tam Jai International Co. Limited has revealed that its flagship brand, “TamJai Yunnan Mixian,” is the title sponsor of the Hong Kong dance drama ‘STORM CLOUDS.’
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Grab forges partnership with BYD to provide SEA driver-partners with access to EVs
Grab forges partnership with BYD to provide SEA driver-partners with access to EVs
Posted on January 16, 2025
by Fatima Baduria
Superapp Grab has forged a partnership with high-tech enterprise BYD to provide its driver-partners in Southeast Asia (SEA) with more access to electric vehicles (EVs).
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Mudah.my, CelcomDigi team up to streamline process of finding homes with ideal Internet connectivity
Mudah.my, CelcomDigi team up to streamline process of finding homes with ideal Internet connectivity
Posted on January 16, 2025
by Teddy Cambosa
Homeowners can also benefit from CelcomDigi Fibre with speeds up to 1Gbps and FREE Fibre-to-the-Room (FTTR). Additionally, AI smart home devices are available starting at just RM2/day. For renters, CelcomDigi 5G Home WiFi offers a convenient solution for fast and reliable connectivity on demand.
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From acquisition to retention: How FedEx modernised its customer lifecycle strategy to boost engagement
From acquisition to retention: How FedEx modernised its customer lifecycle strategy to boost engagement
Posted on January 16, 2025
by MARKETECH APAC
This case study digs deeper into FedEx’s strategy to engage its customers from initial acquisition to long-term retention and reactivation through tailored campaigns.
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DOT teams up with AirAsia to promote PH as Muslim-friendly destination
DOT teams up with AirAsia to promote PH as Muslim-friendly destination
Posted on January 16, 2025
by Fatima Baduria
The Department of Tourism (DOT) has forged a partnership with airline AirAsia Philippines to promote the Philippines as a Muslim-friendly destination.
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Korean bakery-café chain TOUS les JOURS re-enters Malaysian market
Korean bakery-café chain TOUS les JOURS re-enters Malaysian market
Posted on January 16, 2025
by Teddy Cambosa
The first branch will be opening in the second quarter at Sunway Pyramid Mall, with a second one planned for Sunway Velocity Mall. 
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