Category: Marketing
This case study details how Global Creatures rose above the challenges brought by the pandemic, reviving revenue by promoting its landmark ‘Moulin Rouge! The Musical’ production through its collaboration with Quantcast and ACMN.
‘Save the Music,’ was done in collaboration with TBWAMedia Arts Lab Southeast Asia, featuring Vietnam-based artist Wren Evans.
The contemplated deal will mark a new chapter for Kantar Media as it embarks on a new phase of growth and innovation, with a renewed focus on delivering cutting-edge insights to clients across the content and advertising landscapes.
FleishmanHillard has appointed Thomas Skelton as the new regional lead for its research and analytics practice, TRUE Global Intelligence (TGI), overseeing operations across the Asia Pacific region.
His remit includes overseeing brand strategy, growth marketing, integrated campaigns, content and partnerships across key markets including Australia, New Zealand, Singapore, Hong Kong and Malaysia.
In collaboration with Publicis Groupe Hong Kong and Singapore, the ‘Now’s your time for wealth’ campaign showcases Standard Chartered’s global network, expertise, and wealth investment solutions.
Payment network Mastercard has launched its Priceless program in the Philippines, offering local and international cardholders unique experiences including travel, dining, entertainment, and shopping.
Enormous Brands has appointed Akshat Trivedi as its national creative director – West, bringing onboard a seasoned creative leader renowned for his impactful campaigns and innovative storytelling.
Through the sponsorship extension, the race will continue to be officially known as the ‘Formula 1 Singapore Airlines Singapore Grand Prix’ until 2028 inclusive.
The campaign also supports the pre-launch activities for the upcoming Geely EX5, including registered interest from the public.
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