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Category: ANZ

MAGNA-Ad-Economy-of-New-Zealand-Report
New Zealand’s ad economy expected to increase this 2022: report
Posted on June 16, 2022
by Jean Cabico
According to Mediabrands' MAGNA, New Zealand’s advertising economy will be increasing by 8% in 2022 to reach NZ$3.5b.
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Blis launches e-guide and interactive calculator for marketers to embrace privacy-first reality
Blis launches e-guide and interactive calculator for marketers to embrace privacy-first reality
Posted on June 15, 2022
by Carlo Sarabia
The audience-first platform, Blis, has launched an e-guide entitled 'Missing something? Finding the audiences no one is talking about…yet’. The guide was released In hopes that it will help brands and agencies better target audiences in a privacy-first reality.
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Tom Robinson named as new CEO of Edelman Australia
Tom Robinson named as new CEO of Edelman Australia
Posted on June 15, 2022
by Teddy Cambosa
Tom Robinson's appointment at Edelman Australia takes effect in 1 August this year.
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Dailymotion-and-ACM-Video-Journalism-Growth
Media company ACM partners with Dailymotion to bolster growth of video journalism in Australia
Posted on June 14, 2022
by Jean Cabico
Melbourne, Australia – Australia’s independent media company, ACM, has partnered with Dailymotion, the video solutions provider and content discovery platform, to further grow its video journalism capabilities in local and regional Australia and to further monetise audiences across its network...
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Great Northern's latest campaign urges Aussies to help preserve Zero G areas
Great Northern's latest campaign urges Aussies to help preserve Zero G areas
Posted on June 14, 2022
by Christian Calma
The campaign urges Aussies to help preserve Zero G areas so future generations will always have places to experience the benefits of being outdoors and offline.
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Tealium, Meta release APAC report on state of businesses amid impending loss of third-party cookies
Tealium, Meta release APAC report on state of businesses amid impending loss of third party cookies
Posted on June 10, 2022
by Christian Calma
The report found that businesses that balance personalisation with privacy are best positioned for long-term success across industries.
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Deliveroo’s latest campaign brings winning Masterchef dish to Australian viewers
Deliveroo's latest campaign brings winning Masterchef dish to Australian viewers
Posted on June 10, 2022
by Christian Calma
MasterChef's 'Bacon Me Go Nuts' Choc-Top creation will be delivered by Deliveroo in Australia's first integration campaign with Mediabrands Content Studio.
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Tourism-New-Zealand-Winter-Activity
New Zealand’s tourism marketing agency launches new campaign that urges Kiwis to winter at home
Posted on June 8, 2022
by Jean Cabico
The new domestic winter activity campaign by Tourism New Zealand showcases a range of Aotearoa winter experiences.
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Slyp-and-M&C-Saatchi-Group-AUNZ
Fintech Slyp names M&C Saatchi Group AUNZ as creative, media agency of record
Posted on June 8, 2022
by Jean Cabico
M&C Saatchi Group AUNZ will support Slyp’s mission to get Aussies to take the simple step to switch on Slyp Smart Receipts in their bank app.
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Colenso BBDO names Hadleigh Sinclair as group creative director, other creative hires
Colenso BBDO names Hadleigh Sinclair as group creative director, other creative hires
Posted on June 8, 2022
by Teddy Cambosa
Colenso BBDO has announced the appointment of seven new creative hires, led by Hadleigh Sinclair as the new group creative director.
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