Category: Global
Through this, the business will introduce its industry brand safety and suitability measurement tool to advertisers for YouTube Shorts inventory, integrating it into the full Total Media Quality for YouTube product suite.
Illinois, USA – Popular fast food chain McDonald’s has recently unveiled the inauguration of its latest mood-boosting brand spin-off CosMc’s, centred around beverage offerings. CosMc’s is a beverage-centric concept with avant-garde flavours and mood-boosting treats, featuring unexpected flavour combinations...
GroupM, WPP’s media investment group, has announced its appointment as global media partner of record to international financial services provider Allianz Group to service the account on both a global and market-by-market basis.
In an era of increased uncertainty about the future, "The Futures Less Traveled" urges brands and enterprises to use the opportunity to craft, innovate, and actively pursue the vision of the future they want to see.
Through Signed Call, CleverTap customers will be equipped with an effective way to engage with end-users, leveraging VoIP-enabled in-app calling for real-time, secure, and contextual customer experiences.
Enterprise experience platform Medallia, Inc. has announced the appointment of Nick Martin as its new senior vice president (SVP) of international to support the platform’s growth.
Los Angeles – TBWA\Media Arts Lab, a bespoke agency dedicated to Apple, has recently announced the appointment of Lu Borges as its newly appointed chief communications officer. In this new role, Lu will lead the teams responsible for both internal and external communications, as well as oversee public...
Fueled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers.
From free ad streaming TV’s (FAST) exponential growth to the impact of AI in advertising, Let’s take a look at some strategic shifts poised to define the year ahead in an interview with experts from Nexxen.
Providing practical knowledge around sustainability for accommodations, each course will focus on a different topic: local community engagement, energy usage & greenhouse gases, food management, and water management.
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