Category: APAC
As the marketing landscape continues to evolve, leveraging martech effectively is no longer just an advantage—it is a necessity for sustainable growth and competitive differentiation.
Thailand – PepsiCo has unveiled its new brand platform, shifting from traditional brand statements to authentic consumer reactions—letting people see great taste in action rather than just hearing about it. Titled ‘You Can’t Hide Great Taste,’ the campaign introduces Pepsi’s new visual cue, the “Taste...
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Agency Leadership Decoded: JOLT’s Jason Tan on proactive tech innovation to shape marketing’s future
In MARKETECH APAC’s latest Agency Leadership Decoded interview, Jason discusses his talent-centric leadership philosophy and his team’s tech innovation as a competitive edge in the industry.
India – Venturi Partners has announced the launch of its second fund, targeting $225 million with a hard cap of $250 million, to support high-growth consumer brands in India and Southeast Asia. Building on its first fund, the new fund will continue Venturi’s strategy of investing in consumer brands that...
Kesav also championed AI adoption across the agency and elevated OMG Malaysia’s reputation as an industry thought leader through several initiatives, including conceptualising the flagship ‘Future Play’ event.
Schulz joined Edelman in 2019 to lead its German operations and has been successful in expanding the firm’s presence, strengthening its market position and driving business growth.
These promotions reinforce Ogilvy One’s commitment to client value, operational efficiency, and business impact, positioning the company for its next phase of growth.
When discussing sustainability in the marketing context, many brands mistakenly confine it to corporate responsibility initiatives, ESG reporting, and short-term campaigns. Traditionally, marketing has been a powerful tool for driving commercial growth by influencing consumer behaviour.
India – Landor has strengthened its Asia-Pacific leadership team with the appointment of Geet Nazir as managing director for India and Joël Céré as managing director for Southeast Asia, reinforcing its commitment to brand transformation and regional growth. Based in Mumbai, Nazir has a strong track record...
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