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Category: Featured

Australia-Competition-Consumer-Commission-Google-Adtech
AU’s market watchdog raises concerns about Google’s dominance in adtech sector
Posted on September 28, 2021
by Teddy Cambosa
According to the ACCC report, the lack of competition in the local market makes Google a sole player that harms publishers and advertisers in the adtech sector.
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Superson partners with sustainability expert John Grant to launch new capability for brands
Superson partners with sustainability expert John Grant to launch new capability for brands
Posted on September 27, 2021
by MARKETECH APAC
Creative agency Superson partnered with the 'Green Marketing' author and advocate to develop a sustainability marketing capability in Singapore.
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Advertising-Council-Australia-Accenture-The-Monkey-Vax-Campaign
‘We can beat anything’ the mantra of ACA's campaign to boost vax rates
Posted on September 27, 2021
by Teddy Cambosa
Made in partnership with Accenture and The Monkeys, the latest public service campaign from Advertising Council Australia encourages citizens to get vaccinated to beat COVID-19.
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stashaway thematic portfolios
Investment app StashAway unveils new thematic portfolios
Posted on September 27, 2021
by Jean Cabico
StashAway's new thematic portfolios feature exchange-traded funds (ETFs) from some of the world’s top fund managers.
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dentsu MY partners with Nuffnang Live, strengthens ‘Total Commerce’ offering
dentsu MY partners with Nuffnang Live, strengthens ‘Total Commerce’ offering
Posted on September 27, 2021
by MARKETECH APAC
The partnership will integrate Nuffnang Live's tech, a live video commerce enabler, into the creative agency's offering for brands.
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Reuters-The-Source-VMLY&R-Global-Brand-Campaign
Reuters' first major brand campaign ‘tells all sides of stories but takes none’
Posted on September 27, 2021
by Teddy Cambosa
Made by VMLY&R, the new campaign by Reuters takes viewers to a time-lapse journey or the organization of bringing unbiased news globally.
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WarnerMedia Singapore Office-cafe
WarnerMedia opens new regional hub in Singapore
Posted on September 27, 2021
by Jean Cabico
The new hub was designed by Singapore firm ID21 and incorporates a flexible work environment inspired by an ‘Activity Based Work’ strategy.
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Wade Ware Index Exchange
Ad exchange Index Exchange names Wade Ware as new VP of technical solutions
Posted on September 27, 2021
by Jean Cabico
Wade Ware will be based out of New York City and will directly report to Jessica Breslav, Index's chief customer officer.
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airasia-Pixiv-Aozora-Kurumi-Fan-Contest-SEA
airasia, Pixiv’s fan art contest a celebration of virtual idol Aozora Kurumi’s journey
Posted on September 24, 2021
by Teddy Cambosa
The fan contest was announced during Aozora Kurumi's debut month by the airasia and Pixiv team on May this year.
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GroupM-INCA-India-Influencer-Marketing-Industry
India’s influencer marketing scene on upward 25% CAGR trajectory by 2025
Posted on September 24, 2021
by Teddy Cambosa
The joint study by INCA and GroupM unveils a growing market for the influencer marketing scene in India.
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