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Category: APAC

AIA Group
AIA Group launches ‘Rethink Healthy’ campaign to advocate for more inclusive and sustainable living for people in Asia
Posted on June 18, 2024
by MARKETECH APAC
‘Rethink Healthy’ advocates for a more inclusive, pertinent, and doable approach to wellbeing that is more sustainable and inclusive for people in Asia. This campaign is  part of the AIA One Billion initiative of AIA Group Limited, which aims to empower one billion people to live better, longer lives...
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APAC ad market to grow 8.5% to US$289b this year; traditional media owners to see growth
APAC ad market to grow 8.5% to US$289b this year; traditional media owners to see growth
Posted on June 18, 2024
by Teddy Cambosa
According to the report, television budgets are stabilising in 2024 and are expected to be up by 0.2% following 2023’s - 2.3% performance. This increase in growth is primarily driven by the tailwinds of sporting events – primarily the Paris Olympics.
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FINN Partners elevates Joshua Wang to associate vice president, brand & marketing intelligence for APAC
FINN Partners elevates Joshua Wang to associate vice president, brand & marketing intelligence for APAC
Posted on June 14, 2024
by Brandon Yulolo
In his new role, Wang is responsible for leveraging research, data analysis and strategic insight to drive revenue growth, bolster thought leadership initiatives, and foster innovation for FINN and its clients.
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Jon-Kee-appointment
VaynerMedia names Jon Kee as new head of client partnership for APAC
Posted on June 14, 2024
by Aliza Carmona
VaynerMedia has welcomed Jon Kee as its new head of client partnership for the Asia Pacific region, aiming to strengthen and enhance the agency’s client relationships.
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Erika Cleo Foo on new role at ING APAC: navigating what’s next in brand experiences
Erika Cleo Foo on new role at ING APAC: navigating what’s next in brand experiences
Posted on June 14, 2024
by Teddy Cambosa
When asked about her strategies in her new role, she stated that she aims to focus on executing effective communication strategies to position ING as a regional leader in sustainable finance.
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Now Comms Asia announces appointment of Joe Sen as group managing director
Now Comms Asia announces appointment of Joe Sen as group managing director
Posted on June 13, 2024
by Teddy Cambosa
Sen has a robust background in crafting and executing successful marketing strategies for the world's top brands. His curiosity, passion for people and love for storytelling have driven his numerous successes, positioning him perfectly to hoist Now Comms Asia's strategic capabilities. 
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Stagwell expands APAC capabilities with 4 new additions to its global affiliate network
Stagwell expands APAC capabilities with 4 new additions to its global affiliate network
Posted on June 13, 2024
by Brandon Yulolo
These four new affiliate partnerships strengthen Stagwell's reach in the fast-growing Asia Pacific region, adding additional full-service advertising and design, digital experience, and affiliate marketing capabilities to the network's suite of client solutions.
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Quantcast appointment
Quantcast announces multiple key appointments for Singapore, Australia offices to boost client, commercial growth in APAC
Posted on June 13, 2024
by MARKETECH APAC
Quantcast, a global advertising technology firm, has announced the appointment of three additional sales executives to its teams in Singapore and Australia, highlighting the company's continued commitment to client and commercial growth in the area. The appointments will take effect immediately. 
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ben-miles-rga
R/GA elevates Ben Miles to new role as chief design officer for APAC
Posted on June 13, 2024
by Aliza Carmona
Creative innovation company R/GA has elevated Ben Miles to the newly established role of chief design officer for APAC, where he will spearhead design innovation across the region.
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ai-daily-life
AI integration in daily life to rise amongst APAC consumers by 2035: report
Posted on June 11, 2024
by Aliza Carmona
A staggering 62% of APAC consumers, compared to 49% globally, express a desire for an AI clone by 2035 to manage shopping, administrative, and communication tasks for them, according to a report from dentsu.
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