Category: Marketing
In the latest Expert Up Close interview, we sat down with Feldman to learn his expert insights on the emergence of AI and how marketers can use it as a powerful tool to deliver excellence in their marketing initiatives.
Made with TBWA\Singapore and Cutscene, this heartwarming 1 minute film follows the journey of a young girl, who fearlessly steps through life's different doors as she navigates diverse experiences, while capturing a snapshot of rewards offered by KrisFlyer.
The cheeky OOH-driven campaign, conceptualised by Special, lets drinkers of the competitor’s product know they’re settling for just ‘OK’ when they don’t choose Pepsi Max, with ads appearing on OOH sites across the country.
Electrolux has recently recorded a dip in its global sales, according to its recent year-end report for the fourth quarter of 2023. In it, the company noted that organic sales decreased by 0.8% mainly driven by negative prices but also lower volumes.
The Asia Video Industry Association (AVIA) has announced the appointment of Phil Hardman as the new board chairman and Emily Yri and Shonali Bedi as the new board directors.
This move strengthens Gushcloud’s position as a Southeast Asian leader in the creator economy. Six (6) Filipino talents are now part of the Gushcloud family, while there are four (4) Thai and Indonesian additions to the roster as well.
Paramount ANZ has chosen to integrate Brand Metrics' measurement platform to improve the validation and amplification of connected TV (CTV) advertising within the broader marketing mix. Marketers who use Paramount ANZ channels may now use Brand Metrics' new solutions to validate and improve the effectiveness...
Alongside these engaging programming, this partnership will include a marketing campaign “Masterpieces. Made in Singapore,” leveraging STB’s global campaign that highlights how the ordinary is made extraordinary through a rich tapestry of unique and unexpected experiences made possible only in Singa...
Inspired by the traditional and iconic ‘Prosperity Toss’ - or more commonly known as ‘Lo Hei’, Bumble will be giving away exclusive gift packages for users to toss their dating fatigue away and manifest a prosperous love life in 2024 with its 8 Love Mantras, empowering singles to take reign of their...
Mediabrands Content Studio (MBCS) in Australia, has strengthened its leadership and strategic capabilities by promoting Toby Maclachlan to head of strategy & product and hiring Trent Peppercorn to the newly established position of head of Melbourne. The newly-designated posts take immediate effect.
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