Category: East Asia
Tokyo, Japan – Duolingo Japan staged an unusual marketing spectacle by pitting its green owl mascot, Duo, against some of Japan’s most recognizable characters in a live sumo wrestling event held in Shinjuku. The campaign, titled “Duo’s Sumo Showdown,” was developed by creative agency UltraSuperNew and...
Under the MoU, the two companies will explore collaborative opportunities, including a product for travellers transiting through Hong Kong that is targeted for launch in 2026.
Hong Kong — Nostalgia is McDonald’s Hong Kong’s focus in a newly-released 10-minute short film for the opening day of its first local restaurant in 1975. As part of its ongoing 50th anniversary celebrations and produced in collaboration with creative agency DDB Group Hong Kong, the film blends historical...
Hong Kong – Sapporo, Japan’s oldest beer brand, has launched its first pop-up event in Hong Kong, inviting visitors to explore the legacy of the country’s first beer while enjoying an on-site premium tasting experience. Held at the Tsim Sha Tsui K11 Art Mall Piazza, the “SAPPORO FIRST POP-UP BAR” features...
China – Apple China has unveiled its first-ever ‘Shot on iPhone’ music video collaboration, teaming up with superstar Jackson Wang to spotlight the advanced camera capabilities of the new iPhone 17 Pro. Titled ‘Let Loose’, the music video is a personal project for Wang, which he co-directed with Ojun...
Through the collaboration, PubMatic’s advertiser partners will gain programmatic access to Nippon TV’s inventory, combining the reach and brand safety of linear television with the flexibility of digital advertising.
Hong Kong – 7-Eleven has expanded its ‘Grounds to Green’ upcycling programme through a new farm-to-table collaboration with Foodlink Foundation and local social enterprise New Life Farm, transforming used coffee grounds into fresh produce and two new 7-SELECT juices. The initiative marks the third phase...
China – Budweiser has unveiled a new campaign in China that follows the story of a shy concertgoer whose unexpected crowd-surfing journey takes him from the sidelines to the spotlight on stage. Developed by Africa Creative DDB and directed by Henry Scholfield through HAMLET China, the campaign highlights...
Taiwan – Havas Health Network has launched Havas Health in Taiwan, marking an expansion of the group’s presence in the Asia-Pacific region. The new agency will operate within the Havas Taiwan Village, a model that brings together creative, media, and health capabilities under one framework. The structure...
The initiative also extends into the wider MTR network, with displays set up in the digital zone at Admiralty station on the East Rail Line, as well as on the bulkhead LED screen in the arrivals hall at Lo Wu station.
