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Category: East Asia

VML Alfred Wong
Alfred Wong appointed as chief creative officer of VML Hong Kong
Posted on May 16, 2024
by MARKETECH APAC
VML has appointed Alfred Wong as chief creative officer of VML Hong Kong. He has started his post and will report to Maggie Wong, CEO of VML Hong Kong.
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Uber to acquire foodpanda delivery business in Taiwan for US$950m
Uber to acquire foodpanda delivery business in Taiwan for US$950m
Posted on May 16, 2024
by Teddy Cambosa
Until closing, Delivery Hero is dedicated to continue operating foodpanda Taiwan as before, offering the best possible service for its customers and vendors. In the period following closing, foodpanda’s local consumers, merchants, and delivery partners will be transitioned to Uber Eats.
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MARKETECH-PHOTOS
McDonald’s Korea sparks conversation on caregiver needs in new campaign with Leo Burnett Korea
Posted on April 29, 2024
by Aliza Carmona
McDonald’s Korea has partnered with global advertising agency Leo Burnett Korea to create its latest campaign that shines light on the living conditions mothers and other caregivers undergo when their child is hospitalised.
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Singaporean omnichannel secondhand fashion destination REFASH announces expansion to HK
Singaporean omnichannel secondhand fashion destination REFASH announces expansion to HK
Posted on April 22, 2024
by Teddy Cambosa
Hong Kongers can look forward to a specially-curated inventory of ‘brand new with tags’ (BNWT) women’s fashion from popular Singapore and other leading Southeast Asian brands, which are otherwise unavailable in the Hong Kong market.
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LUX celebrates 100th anniversary by empowering Chinese women through new inclusive identities
LUX celebrates 100th anniversary by empowering Chinese women through new inclusive identities
Posted on April 19, 2024
by Brandon Yulolo
The 'In Her Name' campaign by LUX aims to change the way women are named by creating 100 names reflecting the essence of femininity today, drawing inspiration from classical literature, positive connotations, and the evolving landscape of societal development.
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OpenAI opens first office in Asia at Tokyo, introduces GPT-4 custom model for Japanese language
OpenAI opens first office in Asia at Tokyo, introduces GPT-4 custom model for Japanese language
Posted on April 18, 2024
by Teddy Cambosa
In a blog post by the company, it said that they are committed to collaborating with the Japanese government, local businesses, and research institutions in order to develop safe AI tools that serve Japan’s unique needs and to unlock new opportunities.
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Igor Lau appointed as chief customer officer at Mox Bank
Igor Lau appointed as chief customer officer at Mox Bank
Posted on April 18, 2024
by Teddy Cambosa
In his new role, Lau will shape Mox's customer journey and experience. With responsibilities spanning customer experience design, brand proposition development, partnerships, marketing, and analytics, he will elevate the future of customer engagement at Mox. 
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MARKETECH-PHOTOS
Sephora appoints Xia Ding as new managing director for Greater China
Posted on April 16, 2024
by Aliza Carmona
Global prestige beauty retail brand Sephora has officially named Xia Ding as its new managing director of Greater China to lead its next phase of growth and success.
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Heineken turns laundromats into 24-hour sports bars in latest campaign for football fans
Heineken turns laundromats into 24-hour sports bars in latest campaign for football fans
Posted on April 15, 2024
by Brandon Yulolo
To achieve this, Heineken teamed up with LePub APAC and established a partnership with WashEnjoy, one of South Korea’s laundromat franchises, setting up a place for the real hardcore fans to get together and enjoy the games.
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SAFARI bridges the gap between the elderly and Gen Z in latest initiative with McCann Japan
SAFARI bridges the gap between the elderly and Gen Z in latest initiative with McCann Japan
Posted on April 12, 2024
by Brandon Yulolo
With this initiative, McCann and SAFARI have created a new business model - adding the stories of older people’s lives to their personal possessions and selling them to the younger generation, to create a brand-new shopping experience.
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