Hong Kong – Mainland Lanzhou beef noodle brand Ma Ji Yong has opened its first overseas outlet in Hong Kong, marking a key milestone in the company’s global expansion plans.
Established in 2019 under Shanghai Huaqiao Catering Management Co Ltd, Ma Ji Yong is a modern Chinese noodle chain that upholds the tradition of Lanzhou beef noodles through the use of high-quality ingredients, handmade noodles, and standardised operations within a contemporary dining setting.
With over 360 directly operated stores across Mainland China, the brand currently holds the largest network of directly managed Lanzhou beef noodle outlets in the country.
The Hong Kong office forms part of the company’s Hong Kong, Macao, and Overseas Business Unit, which oversees business expansion, store operations, and strategic partnerships across Hong Kong, Macao, and Southeast Asia.
Zenna Huang, deputy general manager of the Hong Kong market and development director for Hong Kong, Macao, and Southeast Asia at Shanghai Huaqiao Catering Management Co Ltd, said the brand aims to use Hong Kong as a springboard for further regional expansion. Plans include introducing digital ordering systems and membership platforms designed for international customers.
“Hong Kong’s diverse food culture, highly sophisticated consumers, and status as an international financial centre provide an excellent platform for Ma Ji Yong to build its brand image and enter overseas markets. It is an ideal gateway for us to promote Lanzhou beef noodles globally,” she said.
She also noted that Hong Kong’s supportive business environment and diverse consumer base position it as a regional hub for culinary innovation and global food culture exchange.
“We will leverage its diverse consumer base to widely promote Lanzhou beef noodles to the world, bringing the fusion and innovation of its flavours with various regional cuisines for our customers,” Huang added.
Meanwhile, Arnold Lau, associate director-general of Investment Promotion of InvestHK, said, “We welcome Ma Ji Yong to choose Hong Kong as the first stop for its global expansion. As a bridge connecting the Chinese Mainland and the international market, Hong Kong is the best springboard for Mainland enterprises to go global. We believe that Ma Ji Yong will bring new vitality to Hong Kong’s catering industry and use Hong Kong as a stepping stone to the international market.”
