Mumbai, India – Following a competitive multi-agency pitch, Tonic Worldwide, the digital-first creative agency, has won the digital creative mandate for L’Oréal Paris, one of the world’s leading cosmetics brands.
Tonic Worldwide has come on board as the digital partner for the brand with a mission of growing the business through optimising consumer journeys across various e-tailer platforms.
Speaking on the new win, Chetan Asher, co-founder and CEO of Tonic Worldwide, said, “We are excited to partner with L’Oréal Paris in its vision to reach relevant audiences for this category. Being a very specialised category, it needs a deep understanding of the consumer need gaps to nudge them with the right communication within various stages of their online journey.”
He also added that Tonic’s specialist arm GIPSI and ecommerce expertise will play an important role in realising this vision.
On the new collaboration, Divya Reddy Shah, general manager of L’Oréal Paris, said, “We are delighted to welcome Tonic to the L’Oréal Paris family. With science, and innovation at the core, we at L’Oréal Paris, strive to create a difference in the Indian beauty market with our differentiated products which are backed by science.”
Shah added, “We are ecstatic to join hands with Tonic to drive our digital strategies and executions and accelerate the beauty revolution in India!”
With the partnership, L’Oréal’s account will be handled out of the agency’s Mumbai office.