WHAT'S NEXT 2024:
MARKETING IN SINGAPORE

7 March 2024
Furama City Centre

MARKETECH APAC’s What’s NEXT 2024: Marketing in Singapore is a highly-anticipated sequel to its counterpart in Malaysia. This forward-looking event is meticulously crafted to empower brands and marketers with the freshest insights, strategies, and tools needed to navigate upcoming trends and industry predictions.

Happening on 7 March 2024, live in Furama City Centre, the in-person event assembles some of the most brilliant minds and thought leaders in the marketing sphere, offering a platform for them to share their experiences, knowledge, and insights regarding the path forward for marketing.

This event will feature a diverse array of content formats, including keynote presentations, panel discussions, fireside chats, and networking sessions, where attendees will have the chance to learn, collaborate, and exchange ideas with both industry experts and peers, making it an exceptional opportunity for professional growth.

What’s NEXT 2024: Marketing in Singapore is a pivotal part of the MARKETECH APAC What’s NEXT 2023-2024 Series, a collection of industry insights designed to keep you at the forefront of marketing innovation and trends.

March 7, 2024

PHYSICAL CONFERENCE

8:00 am - 8:55 am

REGISTRATION

8:55 am - 9:00 am

OPENING REMARKS

AI

9:00 am - 9:20 am

Keynote Presentation: Embrace the Beast of GenAI: How Marketing Leaders Can Help

  • Worries, Fears, Barriers to mainstream GenAI adoption by marketing
  • All Things Wild and Wonderful – Transformative potential in obvious, and less obvious areas
  • Turning Potential into Practical

SPEAKER

Sulin Lau

Regional Head of Marketing and Brand for Deliveries, Mobility, Fintech & B2B Grab

9:20 am - 9:50 am

Keynote Presentation: The Role of Generative AI in Empowering Marketing

SPEAKER

Gaurav Srivastava

Practice Lead Adobe

9:50 am - 10:30 am

Panel Discussion: AI Unleashed: How CMOs chart the course for tomorrow’s innovations

  • Evolution of AI in Marketing: How CMOs adapted AI and its impact on campaigns and strategies
  • Key AI Trends for 2024: Navigating the landscape of innovative approaches and enhancing marketing campaigns
  • Learning from 2023: CMOs’ focus areas for 2024

SPEAKER

Jaslyin Qiyu

Former SVP, Head of Client Marketing and Digital Capabilities Citi

Siew Ting Foo

Global Chief Brand Officer and Head of Insights HP

Jessica Duarte

Director of Product and Marketing Innovation The LEGO Group

Rebecca Nadilo

Managing Director (Moderator) Iris Singapore

10:30 am - 10:45 am

MORNING TEA BREAK

DIGITAL ADVERTISING

10:45 am - 11:05 am

Keynote Presentation: The Evolution of ROI-driven Digital Media: Crafting Lasting Impressions

  • Challenges of the cookie-less era: The imminent shift away from traditional tracking methods and the subsequent loss of user data
  • Forecasted impacts: The potential outcomes on targeting, personalisation, and overall campaign effectiveness due to decreased access to user behavior data
  • Solutions for advertisers: The actionable strategies to adapt in the changing landscape and maintain effective performance and ROI assessment

SPEAKER

Julien Dahmoun

Head of Digital and Social Marketing StarHub

11:05 am - 11:45 am

Panel Discussion: Elevating Media Success: How to Achieve Results through Effective Dynamic Creative Application

  • Measuring Success: Valuable Metrics and KPIs for Dynamic Creative Application
  • Adapting to Changing Media Trends: Dynamic Creativity in a Dynamic World
  • Anticipating Media Achievement: Pioneering Advances in Dynamic Creative Utilisation

SPEAKER

Jason Tan

General Manager JOLT Digital

Jenny Tang

Head, Digital Marketing Singapore Management University

Jyane Quek

Global Head, Marketing Strategy for Consumers, Private & Business Banking Standard Chartered Bank

Mark Opao

Communications Planning Partner for APAC & META (Moderator) Kaspersky

11:45 am - 12:05 pm

Keynote Presentation: Mastering Effective DOOH Campaigns: Bridging Physical and Digital Experiences Through Effective Media

  • Targeting and Personalisation: How can advertisers use data and technology to reach the right audience at the right time and place?
  • The Power of Visual Content: What are the key elements of effective visuals in the digital out-of-home context?
  • How can interactivity enhance engagement and bridge the gap between physical and digital experiences?
  • Creativity and Innovation: How can advertisers push the boundaries of creativity and innovation in DOOH campaigns to capture the audience’s attention and leave a lasting impression?

SPEAKER

Jason Yong

CEO & Founder Unicom Marketing

12:05 pm - 1:15 pm

NETWORKING LUNCH

CUSTOMER ENGAGEMENT

1:15 pm - 1:35 pm

Keynote Presentation: The Customer’s Voice: Fueling Long-Term Customer Engagement with Value Alignment Strategies

  • Discuss the concept of co-creation and how involving customers in product and service design can drive better engagement and future-proof campaigns
  • Explore the challenges and solutions to navigating a diverse global marketplace of widely varying customer values
  • Analyse the importance of continuous improvement of alignment strategies to sustain long-term success and engagement

SPEAKER

Sophia Ong

Group Communications and Corporate Marketing Singapore Post

1:35 pm - 2:05 pm

Keynote Presentation: Artificial Intelligence For Meaningful Customer Engagement

SPEAKER

Yi En Chye

General Manager APAC & Director of Strategic Consulting Braze

ECOMMERCE

2:05 pm - 2:45 pm

Panel Discussion: Mastering Social Commerce in 2024: Crafting a Profit-Driven Strategy for Success

  • How social commerce brings in highly engaged customers, loyalty and retention, and expands the reach of your brand
  • What trends and unique brand experiences you can leverage for this generation of social commerce
  • What innovative approaches must brands consider in creating convenient commerce and how AI can help

SPEAKER

David Harling

Chief Marketing Officer Circular

Sophia Ong

Group Communications and Corporate Marketing Singapore Post

Shermaine Lau

Head of Havas Market (Moderator) Havas Singapore

2:45 pm - 3:15 pm

Keynote Presentation: Revolutionising Commerce: Crafting High Performant and Scalable Experiences

  • Unveiling the Power of Integration: Elevating Commerce through Seamless Experience and Content Fusion
  • Achieving a Perfect Harmony of Speed, Innovation, and Functionality to create World’s Fastest Commerce Sites
  • Simplifying Launches: Highly Performant and Scalable Commerce Experiences with Reduced Time to Value

SPEAKER

Chris Brabender

VP of Technology and Commerce Valtech

3:15 pm - 3:30 pm

AFTERNOON TEA BREAK

CUSTOMER EXPERIENCE

3:30 pm - 4:00 pm

Keynote Presentation: Evolution to Omni-Enterprise: Orchestrating a Chat First Strategy to Optimise Omnichannel Experiences

  • What are the challenges and solutions in integrating new messaging channels into existing omnichannel strategies?
  • How to put the customer at the centre of your omni-enterprise model and how it leads to enhanced customer experiences
  • How does automation streamline the management of multiple messaging channels for a consistent brand message?

SPEAKER

Asnawi Jufrie

Regional General Manager, SEA SleekFlow

4:00 pm - 4:40 pm

Panel Discussion: Empowering Hyper-Personalisation: Elevating CX through Customer Intelligence

  • Data Personalisation: Explain how brands can effectively collect, analyse, and interpret customer data to create personalised experiences
  • Building a 360-Degree Customer View: How does integrating various touch points contribute to hyper-personalisation?
  • Instant Engagement: Discussing real-time personalization strategies to enhance customer experiences

SPEAKER

Annie McNamara

Head of Business Development Adobe Asia

Ronnie Brown

Chief Marketing & Distribution Officer DirectAsia Singapore

Adam W. Cowlishaw

Head of Marketing and Digital Johnson & Johnson

Jeremiah Su

Chief Video Officer (Moderator) Superminted

4:40 pm - 4:45 pm

CLOSING REMARKS

REQUEST FOR AGENDA

SPEAKERS

Annie McNamara

Head of Business Development Adobe Asia

Gaurav Srivastava

Practice Lead Adobe

Yi En Chye

General Manager APAC & Director of Strategic Consulting Braze

David Harling

Chief Marketing Officer Circular

Jaslyin Qiyu

Former SVP, Head of Client Marketing and Digital Capabilities Citi

Ronnie Brown

Chief Marketing & Distribution Officer DirectAsia Singapore

Sulin Lau

Regional Head of Marketing and Brand for Deliveries, Mobility, Fintech & B2B Grab

Shermaine Lau

Head of Havas Market (Moderator) Havas Singapore

Siew Ting Foo

Global Chief Brand Officer and Head of Insights HP

Rebecca Nadilo

Managing Director (Moderator) Iris Singapore

Adam W. Cowlishaw

Head of Marketing and Digital Johnson & Johnson

Jason Tan

General Manager JOLT Digital

Mark Opao

Communications Planning Partner for APAC & META (Moderator) Kaspersky

Jenny Tang

Head, Digital Marketing Singapore Management University

Sophia Ong

Group Communications and Corporate Marketing Singapore Post

Asnawi Jufrie

Regional General Manager, SEA SleekFlow

Jyane Quek

Global Head, Marketing Strategy for Consumers, Private & Business Banking Standard Chartered Bank

Julien Dahmoun

Head of Digital and Social Marketing StarHub

Jeremiah Su

Chief Video Officer (Moderator) Superminted

Jessica Duarte

Director of Product and Marketing Innovation The LEGO Group

Jason Yong

CEO & Founder Unicom Marketing

Chris Brabender

VP of Technology and Commerce Valtech

BECOME OUR PARTNER

BRAND MARKETERS

IN-PERSON PASS

  • Access to all physical sessions.
  • Access to all presentation materials and recordings (subject to speakers’ approval).
  • Access to all networking breaks and lunch.

With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.

 

Early Bird: Until 9 February 2024 S$599

Standard: After 9 February 2024 S$699

 

VENDORS

IN-PERSON PASS

  • Access to all physical sessions.
  • Access to all presentation materials and recordings (subject to speakers’ approval).
  • Access to all networking breaks and lunch.

With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.

 

Early Bird: Until 9 February 2024 S$1,099

Standard: After 9 February 2024 S$1,299

REASONS WHY
YOU SHOULD ATTEND

NETWORKING

With the same goals of conquering 2024, absorb the energy and connect in-person with marketing peers. Join the conversation in strengthening your resolution for the coming year!

KNOWLEDGE-SHARING

Learn from the best–discover what works for your brand through case studies, the latest marketing trends, and more, to be presented in the conference.

STAY COMPETITIVE

In this ever-changing industry, staying on top of trends and evolving technologies is a must. Expose and equip yourself with valuable industry insights and find out the strategies and tools that will boost your marketing campaigns for 2024.

GROWTH

From professional growth to your team’s to your brand’s–the conference will bring you the inspiration, motivation, development, experience, and opportunities to face 2024 with confidence!

REGISTRATION FORM

CONTACT US

GENERAL CONTACT

[email protected]

Sponsorship

[email protected]

Speaking Opportunities

[email protected]

Email [email protected]

Phone +63 917 319 5762

Address 14i Seville Tower, Circulo Verde Phase 1,
#70 Calle Industria, Brgy. Bagumbayan,
Quezon City, 1100 Philippines