SPEAKER'S PROFILE

Shermaine Lau

Head of Havas Market (Moderator)

Havas Singapore

Shermaine is a seasoned e-commerce professional with extensive experience in online technologies, marketplaces and digital marketing. She has led cross-functional teams across Asia to successfully launch new brands and accelerate sales growth. With her expertise in data analysis, Shermaine has collaborated with esteemed clients like P&G, Nestle, Kimberly Clark, and many more. She is also the visionary behind a new software analytics solution, empowering brands to optimise their online presence. Passionate about knowledge-sharing, Shermaine actively mentors students and builds communities like ‘DigitalDistrictSquad’ for AI enthusiasts in her free time.