8:00 AM
8:55 AM
REGISTRATION
8:00 AM
8:55 AM
REGISTRATION
SPEAKERS
8:55 AM
9:00 AM
OPENING REMARKS
8:55 AM
9:00 AM
OPENING REMARKS
SPEAKERS
20 February 2025
One Farrer Hotel
MARKETECH APAC’s What’s NEXT in Marketing: Singapore 2025 aims to reshape the marketing landscape. Building on the success of previous editions, this conference remains a key event in Singapore, providing brands and marketers with the latest insights, strategies, and tools to thrive in a constantly evolving industry.
In just one dynamic day on 20 February at One Farrer Hotel, industry leaders will come together to share knowledge, spark innovative ideas, and explore the future of marketing.
As a cornerstone event in the What’s NEXT in Marketing Series 2024-2025, this conference offers an exceptional opportunity to grow your network, refine your marketing approaches, and achieve success in the Singaporean market.
8:00 AM
8:55 AM
REGISTRATION
8:00 AM
8:55 AM
REGISTRATION
SPEAKERS
8:55 AM
9:00 AM
OPENING REMARKS
8:55 AM
9:00 AM
OPENING REMARKS
SPEAKERS
9:00 AM
9:20 AM
Keynote Presentation: Beyond Demographics: Predictive Analytics and Personalisation in Marketing
9:00 AM
9:20 AM
Keynote Presentation: Beyond Demographics: Predictive Analytics and Personalisation in Marketing
SPEAKERS
Rahul Singh
Assistant Director, Global Marketing & Strategy
Nanyang Technological University Singapore
9:20 AM
9:40 AM
Keynote Presentation: The Future of Customer Experience
9:20 AM
9:40 AM
Keynote Presentation: The Future of Customer Experience
SPEAKERS
Neil Patwardhan
Chief Sales Officer APAC
Sinch
9:40 AM
10:10 AM
Panel Discussion: Cultivating a Customer-Centric Culture: The Key to Transforming CX Excellence
9:40 AM
10:10 AM
Panel Discussion: Cultivating a Customer-Centric Culture: The Key to Transforming CX Excellence
SPEAKERS
Bipasha Minocha
Group Chief Marketing Officer
EtonHouse International Education Group
Asnawi Jufrie
Vice President & General Manager of Southeast Asia
SleekFlow
Raushida Vasaiwala
Strategic Advisor | Martech & SaaS Sales
Chris Baker
Founder (Moderator)
Totem Media
10:10 AM
10:40 AM
Keynote Presentation: Navigating Customer Engagement in 2025
10:10 AM
10:40 AM
Keynote Presentation: Navigating Customer Engagement in 2025
SPEAKERS
Zon Lim
VP, Marketing, APAC
Braze
10:40 AM
10:55 AM
MORNING TEA BREAK
10:40 AM
10:55 AM
MORNING TEA BREAK
SPEAKERS
10:55 AM
11:25 AM
Panel Discussion: Adapting to Tomorrow’s Customers: Enhancing Omnichannel Platforms to Strengthen Your Brand Strategy
10:55 AM
11:25 AM
Panel Discussion: Adapting to Tomorrow’s Customers: Enhancing Omnichannel Platforms to Strengthen Your Brand Strategy
SPEAKERS
Jaren Loy
Head (Digital Growth)
FairPrice Group
Saurabh Mathur
Head, Customer Experience and Digital Marketing
Income Insurance Limited
Natalja Voronova
Regional Marketing Director, ASEANZ
The Goodyear Tire & Rubber Company
Jem Loh
Head of Communications & Channels, APAC (Moderator)
Riot Games
11:25 AM
11:55 AM
Keynote Presentation: Maximising Marketing Impact: The Power of Two-Way Engagement and Data Cleansing for Personalised Communication
11:25 AM
11:55 AM
Keynote Presentation: Maximising Marketing Impact: The Power of Two-Way Engagement and Data Cleansing for Personalised Communication
SPEAKERS
Shawn Kok
Senior Solutions Engineer
Telesign
11:55 AM
12:55 PM
ROUNDTABLE DISCUSSION
11:55 AM
12:55 PM
ROUNDTABLE DISCUSSION
This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.
Such topics include:
SPEAKERS
12:55 PM
1:55 PM
NETWORKING LUNCH
12:55 PM
1:55 PM
NETWORKING LUNCH
SPEAKERS
1:55 PM
2:20 PM
Fireside Chat: From Real-Time Insights to Omnichannel Success: Mastering the Art of Seamless Customer Journeys
1:55 PM
2:20 PM
Fireside Chat: From Real-Time Insights to Omnichannel Success: Mastering the Art of Seamless Customer Journeys
SPEAKERS
Clarisse Desgeorge
Omnichannel Director South Asia Pacific
Tiffany&Co
Michelle Tenoudji
Global Business Director
Clickr (Moderator)
2:20 PM
2:40 PM
Keynote Presentation: The Future of Measurement: AI-Powered Predictions in a Privacy-Centric World
2:20 PM
2:40 PM
Keynote Presentation: The Future of Measurement: AI-Powered Predictions in a Privacy-Centric World
SPEAKERS
Naohiro Yamaura
Chairman
Sparkline
2:40 PM
3:20 PM
Panel Discussion: Driving Success: Charting the Path Forward in Performance Marketing
2:40 PM
3:20 PM
Panel Discussion: Driving Success: Charting the Path Forward in Performance Marketing
SPEAKERS
Caitlin Nguyen
Head of Digital and Customer Engagement, Established Pharmaceuticals
Pei Ee Chng
B2B Digital Marketing (Head)
Canon Singapore Pte Ltd
Julien Dahmoun
Head of Social & Digital Marketing
StarHub
Deanson Lee
Head of Digital (Moderator)
Havas Media Network
3:20 PM
3:35 PM
AFTERNOON TEA BREAK
3:20 PM
3:35 PM
AFTERNOON TEA BREAK
SPEAKERS
3:35 PM
4:10 PM
Panel Discussion: True Connections: The Power of Branding in Creating Meaningful Relationships
3:35 PM
4:10 PM
Panel Discussion: True Connections: The Power of Branding in Creating Meaningful Relationships
SPEAKERS
Alyssa Ng
Marketing Communications (Head)
DHL Express Singapore
Mira Bharin
Chief Marketing Officer
Trust Bank
Brenda Maderazo
Deputy Director, Marketing
Health Promotion Board
Sam Knight
Head of Strategy and Planning (Moderator)
H&M
4:10 PM
4:50 PM
Panel Discussion: The Power of Consumer Voice: How consumer-generated content shifted the balance of power between brands and consumers
4:10 PM
4:50 PM
Panel Discussion: The Power of Consumer Voice: How consumer-generated content shifted the balance of power between brands and consumers
SPEAKERS
Ke Wei Chua
Head of Marketing
Fitness First Singapore
Sahaj Khunteta
Head of Regional Analytics and GenAI Enablement
Intel Corporation
Joon Ming Yeo
Former Head of Marketing and Commercial Operations
Urban Company
Sylvia Chan
Social Media & Business Life Coach, Travel Content Creator (Moderator)
Travels With Syl
4:50 PM
4:55 PM
CLOSING REMARKS
4:50 PM
4:55 PM
CLOSING REMARKS
SPEAKERS
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With 14 years in the industry, Michelle’s expertise lies in go-to-market strategies, generating demand, & expanding clientele across APAC, including Japan. With a portfolio featuring giants like P&G & LVMH, Michelle showcases Clickr’s reach beyond SG to MY, SEA, & Japan.
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With more than 16 years’ of marketing experience across the diverse Asia Pacific markets, Alyssa is a senior marketer with proven experience in Branding and Communications, Integrated and Digital Marketing, Partner and Channel Marketing, and Strategic Alliances. Prior to her current role with DHL Express Singapore where she is heading up Marketing and Communications, she has previously managed brands and products across both B2B and B2C industries, which includes technology, education, and retail.
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Jaren is the Head, Digital Growth at the FairPrice Group with key focus in driving growth and partnerships for Retail Media Network. Prior to FairPrice Group, Jaren spent over a decade in performance marketing, digital media, CRM, MarTech, and product management related roles in organisations across different industries and regions.
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Ke Wei Chua brings over 13 years of diverse marketing experience across multiple industries, blending analytical rigor with creative execution to drive impactful results. Passionate about empowering businesses, she excels at leveraging insights to craft marketing strategies that fuse storytelling with data-driven decision-making. This unique combination of creativity and analytics positions her as a dynamic and multi disciplinary marketer who thrives on delivering measurable business outcomes and fostering meaningful audience engagement.
As the Head of Marketing at Fitness First Singapore, Chua spearheads transformative marketing initiatives, seamlessly aligning strategies with overarching business objectives. Her leadership focuses on building enduring brand connections, designing innovative customer experiences, and driving growth and loyalty in a competitive landscape.
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Brenda provides strategic leadership in the development of integrated marketing communication campaigns to advance Singapore’s national health agenda through the Health Promotion Board’s consumer engagement efforts. Occasionally, she also guest lectures in the National University of Singapore’s Saw Swee Hock School of Public Health. Over the years, she has led numerous award-winning marketing campaigns and million-dollar fundraising projects in her professional career spanning health, government, not-for-profit, education and media organisations in Singapore and the Philippines.
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Currently heading Customer Experience and Digital marketing at Income Insurance, Saurabh is a leader bringing together best technologies, thinking minds, methodologies & brand understanding to solve for a problem or build for an opportunity. His definition of creativity and innovation is attempting to solve big, hairy problems with a mixture of process, human centred design, a diverse team and unconventional thinking
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Sahaj has over 15 years of diverse marketing & insights/analytics experience, spanning both B2C and B2B domains. He has led functions such as marketing strategy, campaign and media management, website and research & analytics, working with prestigious agencies like Nielsen, Nielsen McKinsey Incite, JWT, and global tech brands like Intel.
His expertise encompasses designing and managing media campaigns tailored to various audience segments, online retail marketing, content planning, market research, website management, and data analytics. This extensive experience enables him to seamlessly integrate insights across the consumer and customer journey, creating impactful experiences that resonate.
In his current role as Head of Market Insights & Analytics at Intel Asia Pacific and Japan, he manages and continues to learn from his team of skilled data & business analysts. As a team, their role is to structure data across varied data streams (website, CRM, search, social listening, surveys, custom research, 3rd party insights, etc.) to inform GTM strategy and tactics while leveraging insights for enabling business growth, improving marketing effectiveness & consumer / customer experience.
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Rahul Singh is an expert at connecting the three Is – idea, insight, and individual who sums up his life as ABC – author, banker, and community builder. Having an illustrious career in banking including sales & trading, content management, and Global Products & Solutions, he is currently Assistant Director of Global Marketing & Strategy at Nanyang Technological University Singapore. A thought leader and bestselling author, Rahul is renowned for his compelling perspectives on corporate purpose, cross-cultural understanding, and conscious capitalism. His notable books include You Know the Glory, Not the Story, Engineering to Ikigai, and An Atheist Gets the Gita. He is also the co-Founder of Gyanalogy a platform inspire purposeful living.
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Jem is the Head of Communications and Channels for Riot Games in Asia Pacific, overseeing social channels, PR, influencer and community management for the Riot’s games and esports including League of Legends and the VALORANT Champions Tour Pacific.
With nearly 20 years of marketing and communications experience, Jem has held roles at BANDAI NAMCO Entertainment, The Walt Disney Company, and Wargaming Asia, building on a foundation as a visual artist, reporter, and design lecturer.
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Neil is the Chief Sales Officer for APAC at Sinch, driving data-driven growth and customer engagement strategies. With deep expertise in digital marketing, go-to-market execution, and global partnerships, he helps brands create seamless, scalable customer experiences. A passionate leader, he champions innovative communication solutions that connect businesses with their audiences in meaningful ways.
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Asnawi Jufrie, SleekFlow’s General Manager, oversees SleekFlow’s day-to-day operations and leads the social commerce platform’s growth in Southeast Asia. As the first key hire outside Hong Kong’s headquarters, he brings forth his domain expertise in the CRM space, and business development for SaaS companies. He is a firm believer in building a better tomorrow and is driven to bring the power of social commerce to the SEA region. Prior to joining SleekFlow, Asnawi was the ASEAN Team Lead, Business Development at the leading cloud computing company, Salesforce, and an ex-Management Consultant at PwC focusing on Tech and International Development projects with the private and public sectors.
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Naohiro is a seasoned digital marketing consultant with a distinguished career spanning over three decades in the Japanese advertising and digital business landscape. He is a sought-after university lecturer and corporate trainer specializing in digital marketing. A prolific author, he has published eight books on Google Analytics and digital marketing. He holds a MBA from the National University of Singapore.
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Julien is a digital marketing expert who spent most of his career at Ogilvy, where he evolved from social media buyer to APAC’s Performance Marketing Director, focusing mostly on consumer electronics and healthcare brands. His journey spans Brussels, Amsterdam, and Singapore, leading to his current role as the Head of Digital & Social Marketing at StarHub.
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Shawn Kok brings over 14 years of expertise in digital identity, solution architecture, communication, and fraud prevention. He has held key roles at LexisNexis Emailage, Apple, and Telesign, driving fraud prevention, payment solutions, and user engagement & communication. Passionate about risk assessment and safeguarding online ecosystems, Shawn focuses on leveraging digital identity and communication to effectively prevent and mitigate fraud, delivering impactful solutions that protect businesses and users.
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Natalja is a senior business leader with nearly 20 years of marketing experience across FMCG, pharma and automotive industries across global, regional and local roles. She is creative at heart, strategic in mind and a servant leader.
Over the years Natalja has successfully led marketing teams to deliver disruptive product innovations, award winning marketing campaigns and social impact initiatives. Natalja is a passionate D&I champion who promotes gender diversity within and outside her organisation.
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Clarisse Desgeorge, born in 1977 in Paris (France), is the Director of Omnichannel for South Asia Pacific at Tiffany & Co. With two decades of experience in the luxury sector and 15 years in managerial roles, Clarisse worked at Cartier, TUMI and Bell & Ross before joining LVMH and Zenith in 2018 as Chief Marketing and Digital Officer based in Switzerland.
In this newly created role at Tiffany, Clarisse is responsible for the omnichannel client journey to optimize client experience and satisfaction in South Asia Pacific. She is driving the digitalization of the brand and the shift towards a client-centric organization in the region with the expansion of Ecommerce, Client contact centers and the roll-out of Clientelling and Data insights strategies.
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As the founder of Totem Media, Chris is keenly focused on what the future of marketing looks like.
He writes, speaks and works with clients to help unlock growth opportunities with new markets, channels and technologies. Totem reports and white papers on topics such as China, DTC branding, AI and social commerce have been downloaded 1.0million+ times.
In his 20 years of experience as a marketer and strategic planner Chris has been centered around connecting the global, China and APAC ecosystems, re-mixing best practices from each area. He has helped some of the world’s top brands achieve meaningful breakthroughs; Apple, Volkswagen, Starbucks, Nike/Converse, Virgin, Omega/Swatch Group, Tencent, New Balance, Disney, among others.
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Mira Bharin was appointed Chief Marketing Officer at Trust Bank in September 2023. She is responsible for developing and delivering Trust’s marketing strategy to drive its business, brand promise and strategic intent.
Mira is a seasoned marketing leader with over 20 years of experience with some of the world’s biggest consumer brands in tourism, beauty and lifestyle such as Procter & Gamble and L’Oréal Singapore.
Prior to Trust, Mira was Divisional Director Marketing and Guest Experience at Sentosa Development Corporation, where she elevated campaigns and built partnerships to increase the brand’s equity and growth. She has also managed corporate branding at NTUC Enterprise.
Mira graduated from Boston University with a bachelor’s degree in International Relations.
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Joon Ming heads the marketing function in Urban company Singapore and has overall responsibility on delivering growth through sustainable brand building. He is part of the leadership team that led a 10x scale up of the business since its inception in Singapore back in 2020. Prior to Urban company, Joon had experience working across various industries, from FMCG to healthcare and alcohol.
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Ms. Caitlin Nguyen is an expert in growth marketing with over 25 years of experience in APAC, Europe, and the United States. She specializes in digital business transformation in developed and emerging markets. She is highly skilled in developing and delivering key organizational transformation capabilities, including digital business models, online and omnichannel commerce development, digital marketing, D2C, D2B2C, and B2B. She has led digital and marketing transformation for consumer-driven brands at Abbott, Philips, Sanofi, Fonterra, Unilever, Heineken, Coca-Cola, among others.
Currently leading digital and customer engagement at Abbott, Caitlin is also an advisor for Martech, educational, and youth development organisations in APAC.
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Raushida Vasaiwala is a seasoned MarTech sales leader with 20+ years of experience across APAC and the Middle East, driving revenue growth and leading high-performing teams most recently at Isentia, Celtra, and Azira. With deep experience in Location Intelligence, Creative Automation, Social Listening & Audience Intelligence, Raushida helps brands navigate evolving marketing landscapes through innovative tech solutions.
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real-time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. The company is headquartered in New York with 10+ offices across North America, Europe and APAC.
Founded in 2013, Sparkline Pte Ltd is a leading digital analytics consultancy based in Singapore. Specializing in Google Analytics 4, tag management, and marketing optimization, Sparkline empowers organizations— including Fortune 500 companies— to leverage data for enhanced customer experiences and business growth. Through customized consulting, training, and technology solutions, Sparkline drives digital maturity, strengthens data governance, and delivers measurable impact, helping businesses thrive in the digital landscape.
Telesign provides Continuous Trust™ to leading global enterprises by connecting, protecting, and defending their digital identities. Telesign verifies over five billion unique phone numbers a month, representing half of the world’s mobile users, and provides insights into the remaining billions. The company’s powerful machine learning and extensive data science deliver identity risk recommendations with a unique combination of speed, accuracy, and global reach. Telesign solutions provide fraud protection, secure communications, and enable the digital economy by helping companies and customers to engage with confidence. Learn more at telesign.com.
Clickr is an integrated Digital Marketing, Creative and Tech agency, consulting holistically on MarTech, Web Design, Web Development, Performance Marketing, Big Data, Online Communications and Digital Transformation Strategies to help brands drive business growth through impactful digital campaigns and enablement projects. Our culturally diverse and multicultural team spread across South East Asia from Media, Content, Design, Business Intelligence (BI), Customer Experience (CX), User Experience (UX), e-Commerce, Analytics and Technology backgrounds, bring a wealth of experience, viewpoints and ideas to our multinational clientele base. Founded in 2009, Clickr is headquartered in Singapore and is a subsidiary of Underworks Japan Co. Ltd.
Digital Ark is a creative agency that creates compelling visual solutions for advertising, marketing, business, and entertainment. We specialize in creating strategic communications that adapt seamlessly across static print and dynamic digital media channels.
With GrabAds, clients can leverage Grab’s online and offline advertising platform to broadly reach millions of users in South East Asia, or specifically target audiences by user behaviour.
GrabAds can help your brand and business deliver results that matter by:
(1) Helping you Reach High Value Users with Proven Purchase Power
(2) Offering Action Based Formats that drive Results
(3) Leveraging Grab eco-system to deliver O2O purchase results
PR Newswire, a Cision Ltd. company, is a leading global provider of news distribution and earned media software and services. Together with Cision’s cloud-based communications product suite, our services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world’s largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, we power the stories of organizations globally.
Sinch is pioneering the way the world communicates.More than 150,000 businesses — including many of the world’s largest tech companies — rely on Sinch’s Customer Communications Cloud to improve customer experience through mobile messaging, voice, and email. Sinch has been profitable and fast-growing since it was founded in 2008. It’s headquartered in Stockholm, Sweden, with shares traded at NASDAQ Stockholm: XSTO:SINCH.Learn more at sinch.com.
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Access to all sessions.
Access to all presentation materials (subject to speakers’ approval).
Access to the roundtable discussion.
Access to networking breaks and lunch.
With complete access to anything and everything in the conference, you won’t be missing out on Q&A’s, interaction and engagement with other attendees, demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.
S$590
/Standard
/Early Bird
Access to all sessions.
Access to all presentation materials (subject to speakers’ approval).
Access to the roundtable discussion.
Access to all networking breaks and lunch.
With complete access to anything and everything in the conference, you won’t be missing out on Q&A’s, interaction and engagement with other attendees, demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.
S$1,290
/Standard
/Early Bird
With the goals of conquering 2025, absorb the energy and connect in-person with marketing peers. Join the conversation in strengthening your resolution for the coming year!
Learn from the best–discover what works for your brand through case studies, the latest marketing trends, and more, to be presented in the conference.
In this ever-changing industry, staying on top of trends and evolving technologies is a must. Expose and equip yourself with valuable industry insights and find out the strategies and tools that will boost your marketing campaigns for 2025.
From professional growth to your team’s to your brand’s–the conference will bring you the inspiration, motivation, development, experience, and opportunities to face the rest of the year and 2025 with confidence!
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+63 922 895 9162