• Building Ethical AI Frameworks: Ensuring trust and transparency for future generations
• Redefining Consumer Engagement: How AI is personalising experiences for tomorrow’s audience
• Empowering the Next Generation of Marketers: Skills and dtrategies in an AI-driven world

• The Rise of Creative Intelligence: Dive into the generative AI tools transforming how we ideate, design, and tell stories
• From Blank Page to Brilliance: Discover how AI accelerates content creation—from first draft to final polish
• Start Creating Smarter: Practical steps to harness generative AI and supercharge your content workflow today

• Build seamless cross-channel experiences by integrating messaging and conversational marketing platforms
• Leverage data and AI to tailor every touchpoint across your omni-enterprise
• Streamline strategies across channels with smart automation for consistent, real-time brand engagement

• The Data-Driven Lifecycle: Harnessing insights to create seamless, personalised experiences across the entire customer journey
• Hyper-Personalisation at Scale: Building deeper, more meaningful brand connections by tailoring every interaction to individual needs and preferences
• Touchpoints to Transformation: Reimagining marketing strategies to be present, proactive, and relevant in every moment of the customer’s journey

This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.

Such topics include:

• Content Marketing
• Conversational Marketing
• Customer Engagement
• Customer Experience
• Customer Insights
• Data & Analytics
• Digital Advertising
• Digital Transformation
• Generative AI
• Influencer Marketing
• Omnichannel Marketing
• Performance Marketing

• Understand Your Audience: Unlock deeper customer insights through location, behaviour, and demographic data
• Enhance the Experience: Leverage martech to create frictionless, memorable customer interactions
• Maximise Impact with DOOH: Deliver dynamic, context-aware content in real-world environments to boost engagement and reach

• The Power of Language: Why speaking your customers’ native languages is key to building trust in a global marketplace
• Tailored Engagement at Scale: Crafting authentic, personalised experiences in multiple languages for deeper connections
• Tech-Driven Expansion: Leveraging cutting-edge tools to seamlessly scale and optimise interactions across diverse language audiences

• Align visitor intent with on-site experience to drive higher conversions—turning clicks into lasting relationships
• Decode the core questions every visitor asks to craft journeys that feel intuitive, trustworthy, and persuasive
• Make smarter optimisations that not only increase leads and sales, but also reduce acquisition costs and build long-term value

• Closing the Gaps: Tackle the region’s digital maturity disparities and unlock scalable opportunities for brands
• Cross-Border Collaboration: Explore how regional alignment can drive innovation and competitiveness in digital advertising
• Smart Regulation & Innovation: Navigate evolving policies while encouraging bold, tech-driven strategies that fuel growth

• Content Fatigue Phase: Cutting through the noise by creating authentic, stand-out content that cuts through the saturation
• Emotional Impact Generation: Developing next-gen tools and metrics to assess the true emotional connection and lasting power of campaigns
• Break the Trend Cycle: Ensuring influencer campaigns build lasting brand affinity rather than chasing short-lived viral moments

• Influence Across Generations: Designing influencer partnerships that resonate with Gen Alpha, Gen Z, Millennials, and future audiences
• Virality with Longevity: Transforming influencer content into enduring brand assets that drive long-term value
• The Nano-Influencer Edge: Harnessing the power of hyper-targeted, highly engaged communities for consistent, meaningful interactions