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Category: Technology

Sitecore unveils three new public cloud solutions for brands’ CX, customer engagement
Sitecore unveils three new public cloud solutions for brands’ CX, customer engagement
Posted on October 19, 2022
by MARKETECH APAC
The new solutions include Sitecore Search, Content Hub One, and Sitecore Connect.
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IAS to provide brand safety measurement suite within TikTok
IAS to provide brand safety measurement suite for TikTok
Posted on October 18, 2022
by MARKETECH APAC
IAS provides advertisers campaign insights into brand safety and brand suitability aligned to Global Alliance for Responsible Media (GARM) standards on the TikTok platform in select markets. 
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Matt Sutton elevated to COO role at TrafficGuard
Matt Sutton elevated to COO role at TrafficGuard
Posted on October 17, 2022
by MARKETECH APAC
Sutton was formerly TrafficGuard's global chief revenue officer. 
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Azerion’s proprietary SSP expands its presence in Australia, SEA
Azerion’s proprietary SSP expands its presence in Australia, SEA
Posted on October 17, 2022
by Teddy Cambosa
The proprietary SSP by Azerion enables publishers to sell digital ad inventory across their web, mobile and app-based properties.
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IPG Mediabrands’ media responsibility index to increase analysis to more than 150 global partners
IPG Mediabrands’ media responsibility index to increase analysis to more than 150 global partners
Posted on October 14, 2022
by MARKETECH APAC
The media agency has beefed up its MRI with a number of enhancements, starting from the increase in the number of its subjects to more than 150 partners.
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Meralco taps Talend to enhance customer experience
Meralco taps Talend to enhance customer experience
Posted on October 13, 2022
by Teddy Cambosa
Meralco will leverage Talend’s Data Fabric in order to deliver healthy data and enable advanced analytics through its new data platform.
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Packworks-Sari-Q
Packworks launches business intel tool for consumer behaviour on Filipino mom-and-pop stores ‘Sari-sari’
Posted on October 11, 2022
by Kathleen Murata
It provides data analytics on the behaviour and spending habits of consumers who buy their needs in traditional ‘mom-and-pop stores’.
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DoubleVerify-New-Attention-Lab
DoubleVerify launches new attention lab to help advertisers maximise campaign performance
Posted on October 6, 2022
by Kathleen Murata
It will focus on providing advertisers with sophisticated, attention-based insights, and recommendations on campaign performance.
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Zendesk launches new customer sentiment, intent solutions
Zendesk launches new customer sentiment, intent solutions
Posted on October 4, 2022
by MARKETECH APAC
The new AI solutions empower businesses to triage customer support requests automatically and access valuable data at scale.
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Video-Coalition-of-the-Philippines
Top PH industry players joined hands to launch stronger content protection, anti-piracy efforts
Posted on September 30, 2022
by Kathleen Murata
It aims to scale intellectual property protection that will protect original content and users, as well as promote the creative and media industries.
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