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Category: Technology

FairPrice Group, The Trade Desk team up to power advertising approach with retail media
FairPrice Group, The Trade Desk team up to power advertising approach with retail media
Posted on November 15, 2022
by Teddy Cambosa
The partnership with The Trade Desk marks the first time that FairPrice Group’s pseudonymised sales conversion data will be available within a programmatic media buying platform.
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Okta unveils new customer identity solution targeted at boosting brands' UX, security
Posted on November 14, 2022
by Teddy Cambosa
Okta introduces Okta Customer Identity Cloud, a solution powered by Auth0, to help businesses improve UX while reducing security risks.
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Antavo expands into APAC region, appoints Caleb Gamble to lead regional growth
Antavo expands into APAC region, appoints Caleb Gamble to lead regional growth
Posted on November 10, 2022
by MARKETECH APAC
Enterprise Loyalty Cloud platform, Antavo, has expanded into APAC, appointing Caleb Gamble to lead its regional growth. 
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What’s NEXT 2023: Why it's time to be more ‘intelligent’ about data integration in 2023
What’s NEXT 2023: Why it's time to be more ‘intelligent’ about data integration in 2023
Posted on November 8, 2022
by MARKETECH APAC
As organisations look to building resilience in 2023, they must find better and simpler ways to access and analyse their data efficiently.
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Ant Group unveils Alipay+ D-store at the Singapore Fintech Festival 2022
Posted on November 8, 2022
by Teddy Cambosa
Ant Group officially launched Alipay+ D-store to help the service industry and brick-and-mortar businesses digitalize their operations.
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Xiaomi taps Xapads Media as core agency partner in Southeast Asia
Xiaomi taps Xapads Media as core agency partner in Southeast Asia
Posted on November 2, 2022
by MARKETECH APAC
Adtech Xapads Media will be responsible for the management of all media sales activities in the smartphone brand's ad platform, Mi Ads.
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What’s NEXT 2023: Is ‘messy customer data’ costing your business a fortune?
Posted on November 1, 2022
by MARKETECH APAC
If you know your customers so well, then why do you keep treating them like strangers? It’s a conundrum APAC marketers face every day.
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PH fintech UBX to lead multi-sectoral digital transformation initiative, ‘DigiPinas’
PH fintech UBX to lead multi-sectoral digital transformation initiative, ‘DigiPinas’
Posted on October 31, 2022
by MARKETECH APAC
#DigiPinas aims to drive the accelerated digital transformation in the Philippine government to help bring essential and critical services closer to Filipinos. 
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Filipino actress Yassi Pressman launches influencer marketing platform, BrandNation.io
Filipino actress Yassi Pressman launches influencer marketing platform, BrandNation.io
Posted on October 24, 2022
by MARKETECH APAC
BrandNation.io connects influencers, brands, and their fans all on a single platform.
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Nielsen includes YouTube measurement in ad rating solution across three SEA markets
Nielsen includes YouTube measurement in ad rating solution across three SEA markets
Posted on October 19, 2022
by Teddy Cambosa
Nielsen is providing cross-platform metrics on which media buyers and sellers can transact.
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