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Category: Southeast Asia

Salesforce Startup Program in Malaysia
Salesforce expands startup program to Malaysia and the Philippines
Posted on January 21, 2026
by Lyene Marie Darang
Singapore— Salesforce has expanded its startup program to Malaysia and the Philippines, extending the initiative to two additional Southeast Asian markets as part of its regional growth strategy. The programme aims to provide startups in both countries with access to Salesforce’s ecosystem, including...
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Spritzer blends storytelling, health focus in CNY 2026 campaign
Spritzer blends storytelling, health focus in CNY 2026 campaign
Posted on January 21, 2026
by Teddy Cambosa
Spritzer said the initiative aligns with growing consumer awareness around sugar intake and overall well-being, positioning its natural mineral water and zero-sugar sparkling offerings as suitable options for festive gatherings.
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InLife Insurance post-acquisition
InLife Benefits unveils new brand identity following Generali Philippines acquisition
Posted on January 21, 2026
by Lyene Marie Darang
Makati, Philippines — InLife Benefits Insurance Company, Inc. has formally unveiled a new brand identity following InLife’s full acquisition of Generali Philippines in May 2025. The rebrand marks a new phase for the company, which has close to three decades of experience in providing employee benefits,...
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Singtel x National Gallery
Singtel renews longstanding partnership with National Gallery Singapore 
Posted on January 21, 2026
by Sharona Nicole Semilla
Singapore – Singtel Group and National Gallery Singapore have renewed their partnership for another 10 years, reaffirming a shared commitment to enriching Singapore’s arts and cultural landscape.  A founding partner since the gallery opened in 2015, Singtel has played a key role in establishing...
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Jollibee new campaign on iconic 'Chickenjoy'
Jollibee launches new campaign spotlighting the craft behind ‘Chickenjoy’
Posted on January 21, 2026
by Lyene Marie Darang
Manila, Philippines — Jollibee has launched a new marketing campaign titled “Jollibee Chickenjoy: Masterfully Made Sarap” (Jollibee Chickenjoy: Masterfully Made Delicious), placing focus on the preparation process behind its signature fried chicken and the steps involved in delivering its familiar taste...
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TBWA Group Singapore CEO Mandy Wong
Mandy Wong steps up as CEO to lead TBWA\Group Singapore’s next chapter
Posted on January 20, 2026
by Sharona Nicole Semilla
Singapore – TBWA\Group Singapore has appointed Mandy Wong as chief executive officer, elevating her from her role as president as she takes on the mandate to lead the agency’s next phase of growth. Wong’s promotion recognises her long-standing contribution to the agency and her leadership in driving...
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Nayeon Cha cheil indonesia digital service lead
Cheil Indonesia names Nayeon Chae as digital service lead for Samsung
Posted on January 20, 2026
by Aliza Carmona
Indonesia – Cheil Indonesia has named Nayeon Chae as its new digital service lead, bringing her global digital expertise to strengthen Samsung’s B2B and D2C digital operations in Indonesia while driving the agency’s next phase of integrated digital innovation. Nayeon’s digital leadership experience spans...
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TAT x Tencent
TAT seals partnerships with Tencent, WeTV, Sichuan TV to attract Chinese tourists
Posted on January 20, 2026
by Melissa Reyes
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) struck partnerships with media platforms Tencent, WeTV, and Sichuan TV to encourage Chinese travellers to visit and explore different leisure destinations in Thailand. According to an announcement posted on the Thai government’s public relations...
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MR D.I.Y. launches courtroom-themed web film sequel for CNY 2026
MR D.I.Y. launches courtroom-themed web film sequel for CNY 2026
Posted on January 20, 2026
by Teddy Cambosa
The story focuses on long-standing misunderstandings and unspoken sacrifices, gradually uncovering gestures of care and affection that had gone unnoticed.
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dentsu Malaysia strengthens data and technology leadership with Nick Drew appointment
dentsu Malaysia strengthens data and technology leadership with Nick Drew appointment
Posted on January 19, 2026
by Teddy Cambosa
Drew will lead dentsu Malaysia’s Data & Tech practice, with a focus on strengthening integrated data, technology and media solutions aimed at delivering measurable business outcomes for clients.
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