Category: Southeast Asia
Through this lens, the film examines why the custom continues to hold meaning across generations.
Singapore – Singapore has launched the world’s first comprehensive governance framework for the responsible deployment of agentic AI, marking a major step in shaping how autonomous AI systems are developed and used globally. The new Model AI Governance Framework for Agentic AI was announced by...
Manila, Philippines — Coca-Cola Europacific Aboitiz Philippines (CCEAP), the bottling partner and official distributor of Coca-Cola products in the Philippines, has appointed Ramon Christian “Chris” Pesigan as its new president and chief executive officer, effective January 2026. Pesigan succeeds Gareth...
Singapore – Around 95% of global marketers view social media as an important channel for building brands, data from a new report from We Are Social shows. The report notes that social media has evolved from a supporting marketing platform into a primary channel for reaching target audiences. Survey respondents...
The expanded mandate follows a competitive pitch win for Tiger Beer and reflects HEINEKEN Malaysia’s ongoing confidence in Archetype’s communications approach, which focuses on earned media and integrated storytelling.
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) is set to roll out the Thailand Co-Creator programme in February, as part of its broader Trusted Thailand campaign. The programme will feature more than 20 celebrities and influencers from 10 international markets, who will showcase travel destinations...
Singapore – FairPrice Group has unveiled its Chinese New Year 2026 campaign, shifting the spotlight from festive spectacle to the small, familiar moments that give the season its meaning. Created by TBWA\Singapore and directed by Tariq Mansor, the Mandarin-first campaign, titled Every Celebration Made...
Indonesia – Indosat Ooredoo Hutchison (IOH) has appointed Ovidia Nomia as senior vice president and head of corporate communications, signalling a strengthened focus on strategic communications amid the company’s AI-driven transformation. In her new role, Nomia will oversee the company’s corporate communications...
With its introduction in Malaysia, the framework is intended to enhance local capabilities by complementing the expertise of HMY and KD with regional digital resources and infrastructure.
Excellent marketing often begins with excellent communication skills. How brands speak, listen, and connect remains a key factor in driving growth. This is the challenge that Havas Vietnam chief executive officer Alexandre Sompheng has observed over years of leadership: too often, people excel at doing,...
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