Category: Southeast Asia
Bangkok, Thailand – Suhayl Limbada has announced he is stepping down from his role as market lead and chief marketing officer at KFC Thailand, ending a four-year stint leading the brand’s marketing and business transformation. In a LinkedIn post, Limbada said his tenure with the company “comes to an...
Manila, Philippines – DDB MNL has appointed Lowell San Jose and Miel Soneja as creative directors, expanding its creative leadership team. The pair will oversee campaigns for clients including Gatorade, Sting Energy Drink, Lipton Iced Tea, Isuzu, PLDT Home, RCBC, and Aboitiz Power. Both San Jose and...
Bangkok, Thailand – ThaiNamthip Coca-Cola has entered into a partnership with French-style bakery brand Bonjour as part of efforts to drive growth in the food and beverage sector. The collaboration is aimed at strengthening sales performance and enhancing market strategies for both companies. Earlier...
The project is expected to provide brands with increased visibility and access to high-traffic audiences frequenting the venues.
Kuala Lumpur, Malaysia – CHAGEE is brewing a case for roasted tea in Malaysia, as consumer tastes begin to tilt away from sugar-heavy staples. The Singapore-based chain has launched its Hojicha Genmai Milk Tea nationwide, positioning it as a seasonal lead product and a signal of where it sees demand...
Singapore – McDonald’s Singapore has turned to a familiar purple face—and a globally viral drink—to inject fresh momentum into its menu. At the centre is the Grimace Shake, a berry-flavoured beverage that first gained traction overseas through social media virality. Now in Singapore, it anchors...
Done alongside TBWA\Kuala Lumpur, the 7-Eleven logo was updated daily across social and digital out-of-home, localised by state to indicate the time of iftar.
The creative also showcases the versatility of Sunquick, presenting it not only as a beverage but also as an ingredient used in festive desserts. This approach aims to reinforce its role in shared dining experiences during the season.
QBB’s campaign emphasises the qualities of pure ghee made from 100% milk fat, positioning its aroma, taste and heritage as differentiating factors in the market.
Manila, Philippines – Private operator Light Rail Manila Corporation (LRMC) has launched ‘LRT-1 KasakaySayan’, a project aimed at incorporating Philippine history and culture into the daily commute of passengers on the LRT-1 line. The initiative builds on the LRT-1’s designation as a “Heritage Line”,...
