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Category: Southeast Asia

Singtel encourages strong family connections in latest film highlighting high-speed broadband
Singtel encourages strong family connections in latest film highlighting high-speed broadband
Posted on January 28, 2025
by Aliza Carmona
Telecommunications company Singtel is encouraging stronger family connections in its latest film highlighting the capabilities of its 10Gbps broadband.
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Coca-Cola celebrates Chinese New Year with live activations in Singapore, new music video
Coca-Cola celebrates Chinese New Year with live activations in Singapore, new music video
Posted on January 27, 2025
by Aliza Carmona
Coca-Cola is launching live activations for its customers in Singapore to celebrate the Chinese New Year, fronted by huge LED fireworks displays.
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GOVT Singapore announces senior management team appointments
GOVT Singapore announces senior management team appointments
Posted on January 27, 2025
by Aliza Carmona
Creative agency GOVT Singapore has announced new key appointments to drive growth to its senior management team.
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Aiken brings to Malaysians a brighter way to start CNY in new cheeky campaign via MBCS
Aiken brings to Malaysians a brighter way to start CNY in new cheeky campaign via MBCS
Posted on January 27, 2025
by Teddy Cambosa
This campaign introduces a comedic twist to Chinese mythology, featuring an overworked Goddess of Fortune (Choy San) who enlists the help of the newly invented Goddess of Beauty (Leng Lui San), personified by Aiken, to tackle beauty-related wishes during the hectic CNY season.
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Agency Leadership Decoded: HAVAS Malaysia’s Nizwani Shahar on embodying a ‘creativity with purpose’ philosophy
Agency Leadership Decoded: HAVAS Malaysia’s Nizwani Shahar on embodying a ‘creativity with purpose’ philosophy
Posted on January 27, 2025
by Teddy Cambosa
For our latest Agency Leadership Decoded, we spoke with Nizwani Shahar, chief executive officer at HAVAS Malaysia, to understand her leadership style within the agency.
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DBS/POSB launches limited-edition orange home scent in time for Lunar New Year
DBS/POSB launches limited-edition orange home scent in time for Lunar New Year
Posted on January 27, 2025
by Aliza Carmona
Singaporean bank DBS/POSB has released its new limited-edition home scent in time for the Lunar New Year, capturing the fragrance of mandarin oranges, a symbol of prosperity.
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AIA encourages Malaysians to converse about their health in new campaign with MBCS
AIA encourages Malaysians to converse about their health in new campaign with MBCS
Posted on January 27, 2025
by Teddy Cambosa
The AIA “It’s what’s inside, that matters” campaign launched to educate Malaysians to take a pulse check on their health and take stock of their protection and coverage. 
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CARSOME partners with Petronas AutoExpert to expand aftersales services in MY
CARSOME partners with Petronas AutoExpert to expand aftersales services in MY
Posted on January 24, 2025
by Teddy Cambosa
The partnership designates PETRONAS AutoExpert as CARSOME’s Official Panel Workshop, with CARSOME providing training, internships, and workforce supply to support the expansion of existing and future service centres. 
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Building trust, conversion through content: How Danone tapped Eyden Indonesia’s expertise for a high-performance SEO marketing strategy
Building trust, conversion through content: How Danone tapped Eyden Indonesia’s expertise for a high-performance SEO marketing strategy
Posted on January 23, 2025
by Teddy Cambosa
Having a strong SEO strategy is what the food company Danone had in mind, as it worked closely with Eyden Indonesia, an agency part of the Volare Advertising Network. With their collaboration, the agency has clinched four wins for MARKETECH APAC’s inaugural Marketing Technology Awards 2024.
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FairPrice celebrates Lunar New Year with ‘Love prospers in the little things’ campaign launch
FairPrice celebrates Lunar New Year with ‘Love prospers in the little things’ campaign launch
Posted on January 23, 2025
by Aliza Carmona
Retailer FairPrice Group, has unveiled its ‘Love prospers in the little things’ campaign to celebrate the Lunar New Year, highlighting the values of connection and gratitude. 
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