Category: South Asia
In celebration of the World Smile Day, IndiaFirst Life Insurance Company will unveil their new interactive ad format 'Stories' mCanvas. The 'Stories' format allows users to engage through face-recognition technology. IndiaFirst Life is the first brand to use the new ad format of mCanvas.
India's short video platform Chingari has partnered with video-on-demand provider the Q India to feature its content on the app.
Consumers were asked, "Would you recommend the brand to a friend or colleague?"
Monaz Todywalla is former VP at media planning agency Wavemaker.
Customers in India will be able to shop Apple’s full range of products, and get expert advice and support from Apple specialists.
Misleading ads in India's digital space is now up for official monitoring as the country's Advertising Standards Council extends regulation to digital ads.
India-based IT firm NIIT Technologies renames as Coforge, releases a brand new logo and website.
Get to know Jasrita Dhir as she shares her passion for cause-based marketing and her career journey in healthcare services in India.
Deloitte India boosts its digital marketing and customer services, gets marketing analytics firm Spatial Access to jump in.
India's mobiletech company MoMAGIC partners with ODM provider Qisda Group to offer consumer digital footprint and online monitoring of public opinions in platform.
