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Category: South Asia

Anzu.io-Next-Wave-Partnership-World-Cricket-Championship
Anzu.io forges exclusive deal with World Cricket Championship to integrate in-game ads
Posted on February 9, 2021
by Teddy Cambosa
Through the new deal, Next Wave will leverage the in-game ad services of Anzu.io for the mobile game World Cricket Championship.
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OMD India Sony entertainment 2
OMD India brings back to life 1940s broadsheet in tandem with SET’s new period series
Posted on January 28, 2021
by MARKETECH APAC
To create a 1940s feel among audiences, OMD breathed life into antiquated broadsheets.
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OBHAI-Ridesharing-App-WhatsApp
Bangladesh ridesharing app OBHAI now also available on WhatsApp
Posted on January 27, 2021
by Teddy Cambosa
To make the service more accessible, OBHAI has expanded its ride-hailing service to the popular messaging app WhatsApp.
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Dekko Chingari partnership
Chingari ties up with short-video news app Dekko to introduce infotainment
Posted on January 8, 2021
by MARKETECH APAC
India's TikTok – Chingari – has partnered with short-video news app Dekko to bring infotainment to users.
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Paytm India New year film
Paytm’s New Year film spotlights brand’s commitment to Indian households
Posted on January 6, 2021
by MARKETECH APAC
The new campaign by India's financial services company Paytm aimed to show how its products have helped Indians through a challenging 2020.
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Abhishek-Prakash-mTalkz-VP-Business-Development
SMS service mTalkz appoints new VP for business development
Posted on January 5, 2021
by Teddy Cambosa
Abhishek Prakash is the new vice president for bulk SMS provider mTalkz, and will be responsible for revenue growth and sales.
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ASCI level of trust advertisements
Ads on traditional media still most trusted by Indian consumers, finds study
Posted on December 4, 2020
by MARKETECH APAC
A study commissioned by India's ad regulatories found that Indian consumers still exhibit high trust towards ads on traditional media.
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Bridgestone heroes of the road
Bridgestone in India launches sentimental ad, salutes “heroes of the roads”
Posted on December 1, 2020
by MARKETECH APAC
Bridgestone releases a moving film which walks viewers through the daily battle of drivers during the pandemic.
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Tinder India Video Campaign
WATCH: Tinder India’s new campaign is a celebration of Gen Z’s dating in 2020
Posted on December 1, 2020
by Teddy Cambosa
Tinder India, in collaboration with BBH India, has released a new video campaign centering on the beuty of today's dating among Gen Z.
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Watching TV Stock Photo
India’s entertainment super-app ZEE5 ramps up hyperlocal video-on-demand offerings with new tie-up
Posted on December 1, 2020
by Teddy Cambosa
Entertainment super-app is leveraging its video on demand (VOD) services by announcing a new partnership with digital media XroadMedia
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