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Category: South Asia

McDonald's-India-Leap-Year-Birthday-Promo-Campaign
New campaign from McDonald’s India celebrates ‘leapling birthdays’
Posted on March 2, 2021
by Teddy Cambosa
Leap-year birthday celebrants don't have to worry about not celebrating, as the new campaign from McDonald's India makes these celebrants special.
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SnackVideo-Pakistan-Cricket-Team-Sponsorship
Short video platform SnackVideo partners with two Pakistani cricket teams for sponsorship deal
Posted on March 1, 2021
by Teddy Cambosa
Pakistan fans are in for a treat as short video platform SnackVideo is ramping up its ad campaign through two leading Pakistani cricket teams.
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Zeno Health Dentsu Impact
Dentsu Impact nabs mainline, digital creative mandate for Zeno Health
Posted on February 25, 2021
by MARKETECH APAC
The agency will kickstart the duty with the launch of a massive campaign for Zeno Health in Mumbai.
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Amazon-Smbhav-2021-Virtual-Summit
Amazon India to host ‘Smbhav’ virtual summit this April
Posted on February 25, 2021
by Teddy Cambosa
This year's Amazon Smbhav virtual summit brings focus to the Indian entrepreneur and SME as part of country's move towards self-reliance.
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ASCI influencer marketing ads guidelines
India’s Ad Standards Council releases draft guidelines on influencer ads
Posted on February 24, 2021
by MARKETECH APAC
With the rise of influencer marketing, India's ad watchdog found that these micro marketers have the tendency to insufficiently identify promo content.
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Anzu.io-Next-Wave-Partnership-World-Cricket-Championship
Anzu.io forges exclusive deal with World Cricket Championship to integrate in-game ads
Posted on February 9, 2021
by Teddy Cambosa
Through the new deal, Next Wave will leverage the in-game ad services of Anzu.io for the mobile game World Cricket Championship.
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OMD India Sony entertainment 2
OMD India brings back to life 1940s broadsheet in tandem with SET’s new period series
Posted on January 28, 2021
by MARKETECH APAC
To create a 1940s feel among audiences, OMD breathed life into antiquated broadsheets.
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OBHAI-Ridesharing-App-WhatsApp
Bangladesh ridesharing app OBHAI now also available on WhatsApp
Posted on January 27, 2021
by Teddy Cambosa
To make the service more accessible, OBHAI has expanded its ride-hailing service to the popular messaging app WhatsApp.
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Dekko Chingari partnership
Chingari ties up with short-video news app Dekko to introduce infotainment
Posted on January 8, 2021
by MARKETECH APAC
India's TikTok – Chingari – has partnered with short-video news app Dekko to bring infotainment to users.
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Paytm India New year film
Paytm’s New Year film spotlights brand’s commitment to Indian households
Posted on January 6, 2021
by MARKETECH APAC
The new campaign by India's financial services company Paytm aimed to show how its products have helped Indians through a challenging 2020.
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