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Category: South Asia

Updated-ASCI-Code
Ad watchdog ASCI implements greater inclusion in advertising
Posted on May 26, 2022
by Kathleen Murata
It adds greater inclusivity in advertising, such as gender identity, body shape, age, and physical and mental conditions.
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Heeru Dingra is dentsuMB Group India’s new CEO as Sidharth Rao steps down
Heeru Dingra is dentsuMB Group India’s new CEO as Sidharth Rao steps down
Posted on May 26, 2022
by Teddy Cambosa
The new dentsuMB India leadership team will work with Sidharth through the transition, and in close partnership with CEO Amit Wadhwa.
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HiveMinds-and-Rupeek-Digital-Marketing-Mandate
HiveMinds nabs digital marketing remit of Rupeek
Posted on May 24, 2022
by Kathleen Murata
HiveMinds will manage Rupeek's digital marketing, which will play an important role in driving the fintech's gold-backed credit offering.
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Mastercard, OPay to bring virtual payment solutions to Pakistan
Mastercard, OPay to bring virtual payment solutions to Pakistan
Posted on May 23, 2022
by Teddy Cambosa
Pakistani citizens, consumers, and merchants are given an opportunity to engage with brands and businesses anywhere across the globe, thanks to a Mastercard virtual payment solution linked to the OPay eWallet.
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Vishnu-Srivatsav-22feet-Tribal-Worldwide
22feet Tribal Worldwide appoints Vishnu Srivatsav as new national creative director
Posted on May 23, 2022
by Kathleen Murata
Vishnu Srivatsav will help 22feet Tribal Worldwide in marrying a brand-first thinking with digital-first solutions.
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digital-entertainment-platform-binge-now-made-available-in-more-than-120-countries
Digital entertainment platform Binge now made available in more than 120 countries
Posted on May 20, 2022
by Teddy Cambosa
Binge is now available in more than 120 countries across the world, allowing viewers to watch live TV, web series, movies, dramas, exclusive originals, and more.
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MMPRC-and-Qatar-Airways
Maldives’ tourism marketing arm ties with Qatar Airways to boost inbound air traffic to Maldives
Posted on May 20, 2022
by Kathleen Murata
Both partners will launch joint marketing activities in key identified markets, with the aim of increasing inbound air traffic to Maldives.
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MosBlock-curtain-by-Akash-Digital-TV
Akash Digital TV launches product that would ward off pesky mosquitoes during TV time
Posted on May 20, 2022
by Kathleen Murata
This black and white pattern of the curtain creates an illusion in the compound of the eyes of mosquitos, which derails their landing.
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Silvi-and-DDB-Mudra
Silvin’s latest campaign spotlights side-effects of self-compounding PCV additives
Posted on May 20, 2022
by Kathleen Murata
It draws attention to the side effects of self-compounding by showing a field full of wicketkeepers struggling to play a game of cricket.
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Razorpay's new ad sends a message to founders
Razorpay’s new ad speaks to founders about the joys of automated payroll management
Posted on May 19, 2022
by Teddy Cambosa
The latest ad by full-stack financial solutions company, Razorpay, sends a witty message to founders by featuring another founder -Shashank Mehta.
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