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Category: South Asia

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Volkswagen India unveils new campaign for newly launched sedan ‘Virtus’
Posted on July 12, 2022
by Kathleen Murata
The new campaign by Volkswagen India highlights the thrill and joy of driving 'Virtus', the brand's newly launched sedan.
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Madison World’s comms unit Madison PR names Abhinav Krishna Srivastava as new CEO
Posted on July 11, 2022
by Kathleen Murata
He comes with enriched experience of stakeholder engagement, CSR, financial and investor relations, crisis management, and media training.
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Flipkart-Flipgirl-Campaign
Flipkart unveils new brand promise, launches new ‘superhero’ avatar
Posted on July 7, 2022
by Kathleen Murata
The new superhero protagonist 'Flipgirl' by Flipkart aims to assist Indian shoppers seeking a saviour to affirm their ‘wishlist’.
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Essence to handle integrated media duties of beauty brand Plum in India
Essence to handle integrated media duties of beauty brand Plum in India
Posted on July 5, 2022
by Teddy Cambosa
Essence will manage strategy, media planning and media activation for Plum’s brand marketing activities.
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Wunderman Thompson India launches Wunderman Thompson Health
Wunderman Thompson India launches Wunderman Thompson Health
Posted on June 28, 2022
by MARKETECH APAC
The agency said this is in response to the healthcare sector witnessing exponential growth in recent years.
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Azeus Convene appoints Kapil Lad as new head of global marketing
Azeus Convene appoints Kapil Lad as new head of global marketing
Posted on June 24, 2022
by Teddy Cambosa
In his new role, Kapil is in charge of strengthening the marketing efforts, increasing Azeus Convene branding presence and boosting the demand of their products from multiple regions.
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Dentsu Creative India dominates Cannes Lions 2022
Dentsu Creative India dominates Cannes Lions 2022
Posted on June 23, 2022
by Teddy Cambosa
Dentsu India has won multiple awards at the Cannes Lions 2022 for their campaign with VICE.
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Amisha Jain named as SVP & MD of Levi Strauss & Co for SA, Middle East, and Africa
Amisha Jain named as SVP & MD of Levi Strauss & Co for SA, Middle East, and Africa
Posted on June 17, 2022
by Teddy Cambosa
Levi Strauss & Co. has announced that the open position of senior vice president and managing director of South Asia-Middle East and Africa left vacant by Sanjeev Mohanty when he transitioned has now been filled by Amisha Jain.
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Sri Lanka’s ad growth by 2023 to be driven by digital formats
Sri Lanka’s ad growth by 2023 to be driven by digital formats
Posted on June 16, 2022
by Teddy Cambosa
According to the insights from Mediabrands' MAGNA, Sri Lanka’s advertising market grew by over 10% in 2021.
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Pakistan-based e-commerce marketplace Dastgyr raises funds to bolster expansion efforts
Pakistan-based e-commerce marketplace Dastgyr raises funds to bolster expansion efforts
Posted on June 15, 2022
by Teddy Cambosa
The Pakistan-based B2B e-commerce marketplace platform, Dastgyr, has received a US$15m funding. The company intends to use the fresh funding to expand into 15 new cities in Pakistan.
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