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Category: South Asia

Stayfree-campaign-with-DDB-Mudra
Stayfree encourages fathers to talk about periods with their daughters in new film
Posted on June 2, 2022
by Kathleen Murata
It aims to help set the tone that periods need not be hushed conversations and open dialogue can make the father-daughter bond stronger.
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dentsu India’s Narayan Devanathan steps down from CCO role after 11 years
dentsu India’s Narayan Devanathan steps down from CCO role after 11 years
Posted on June 2, 2022
by Teddy Cambosa
According to dentsu India, Narayan Devanathan is seeking new interests outside the advertising industry.
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AirAsia India's latest campaign showcases rewarding experience of being part of a family
AirAsia India's latest campaign showcases rewarding experience of being part of a family
Posted on June 1, 2022
by Teddy Cambosa
The latest AirAsia India and Wunderman Thompson India ad invites travellers to become 'Aviators' using the NeuPass rewards program by Tata Neu.
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Believe-and-Pitchfork-Partners
Digital music firm Believe taps Pitchfork Partners as strategic comms counsel
Posted on May 31, 2022
by Kathleen Murata
It will drive and support Believe’s mission to develop independent artists and labels with their unique offerings.
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HiveMinds bags digital marketing mandate for investment platform Kuvera
HiveMinds bags digital marketing mandate for investment platform Kuvera
Posted on May 31, 2022
by Teddy Cambosa
The fast growing investment platform, Kuvera, has appointed HiveMinds to handle its digital marketing mandate in the Indian market.
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PayU launches payment checkout in 7 regional languages for merchants across India
PayU launches payment checkout in 7 regional languages for merchants across India
Posted on May 30, 2022
by Teddy Cambosa
Payment flow and checkout in major Indian languages will be made available through PayU's Checkout for Bharat initiative.
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Sony Pictures Television India, Isobar make Spider-Man fans ‘Tap Into The Multiverse’ on their phones
Sony Pictures Television India, Isobar make Spider-Man fans ‘Tap Into The Multiverse’ on their phones
Posted on May 27, 2022
by Teddy Cambosa
Fans can now experience the Multiverse right on their phone and test if they’re a true Spidey aficionado with the campaign by Sony Pictures Television India and Isobar. Afterwards, they can buy or rent the movie on BookMyShow Stream today to enjoy it at home.
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Madison-Media-Ultra-and-Jyothy-Labs
Madison Media Ultra appointed as media agency of record of Jyothy Labs
Posted on May 27, 2022
by Kathleen Murata
Madison Media Ultra will be responsible for Jyothy Labs’ traditional media and digital media mandate, including TV, print, and digital.
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WATConsult-and-CarDekho
WATConsult bags creative, social media mandate for CarDekho
Posted on May 27, 2022
by Kathleen Murata
WATConsult will now be responsible for CarDekho‘s social media management, digital creative designing, and content marketing, as well as ORM.
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dentsu appoints Saaghar sethi as president of Amplifi
dentsu appoints Saagar Sethi to lead Amplifi in India
Posted on May 26, 2022
by Teddy Cambosa
Amplifi, the supply side management platform of denstu, has announced the appointment of Saagar Sethi as its president.
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