Category: South Asia
BigBasket, an India-based online grocery delivery platform, has partnered with advertising agency Talented for a campaign offering frustrated parents a quick toy delivery service to end their kids’ boredom.
Majority, or 86% of surveyed viewers in India, believe ads on streaming TV platforms boost a brand's credibility, while 88% say they trust the brands advertised on these platforms, a report by Magnite revealed.
Only 18% of organisations in India are fully prepared to deploy and leverage AI-powered technologies, marking a decline from 26% a year ago, a report from Cisco revealed.
WPP has bolstered its investment in India with the launch of a new state-of-the-art campus in Chennai, further solidifying the country’s role as a key growth market for the global company.
These senior appointments reflect FCB/SIX India’s strategic drive for aggressive expansion and service enhancement, aligning with the agency’s rapid growth trajectory and commitment to operational efficiency.
Sokrati, dentsu India’s digital media agency, has partnered with experimentation platform VWO to boost client conversions through advanced A/B testing and personalised digital strategies.
Axis Bank, in collaboration with marketing agency AutumnGrey, a Grey company, has launched Achh.ai—a platform designed to make Diwali shopping more meaningful by merging festive rewards with the spirit of kindness.
British Airways has launched a new TV advertisement and brand campaign tailored for the Indian market, featuring India-based colleagues as the stars, in celebration of its 100th anniversary of flying between India and the UK this month.
Recognising the need to align with evolving industry trends, digital lending platform Lentra has partnered with Landor for a brand refresh to reflect India’s shifting credit consumption landscape.
VRB Consumer Products has teamed up with Enormous Brands India to launch an exciting new campaign for its latest cup noodles offering, WokTok by Veeba, which celebrates the rich and diverse flavours of Indian cuisine.
