Category: South Asia
Battlegrounds Mobile India (BGMI) has teamed up with Enormous Brands India for its latest campaign, aiming to inspire hardcore gamers to "Find their Vibe" while redefining BGMI as a premium and inclusive gaming platform that resonates with all audiences.
As digital scams targeting everyday Indians become increasingly common, the National Payments Corporation of India (NPCI) and The Times of India have joined forces to bring back R.K. Laxman’s iconic ‘Common Man.’
Havas Creative India has been appointed as the creative agency for Eastman Auto & Power Ltd., a well-known name in solar energy, energy storage, and power electronics, to spearhead strategic brand campaigns aimed at enhancing visibility and driving growth in the Indian market.
Nutrela, the soya-based food brand under Patanjali Foods, has unveiled its latest campaign, ‘India Ko Stronger Banate Hain, Nutrela Khate Hain (We make India stronger by eating Nutrela),’ featuring Bollywood actor and wellness advocate Shilpa Shetty as its new brand ambassador.
Given how ATFL has a bigger consumer packaged goods platform with a wider and deeper distribution network in India, Del Monte Pacific stated that ATFL is well-positioned to grow the Del Monte brand in India.
Meesho, an online shopping platform in India, has teamed up with Carat India to unveil the ‘Meesho Mega Blockbuster Dhamaka’ campaign on Star Plus.
BigBasket, an India-based online grocery delivery platform, has partnered with advertising agency Talented for a campaign offering frustrated parents a quick toy delivery service to end their kids’ boredom.
Majority, or 86% of surveyed viewers in India, believe ads on streaming TV platforms boost a brand's credibility, while 88% say they trust the brands advertised on these platforms, a report by Magnite revealed.
Only 18% of organisations in India are fully prepared to deploy and leverage AI-powered technologies, marking a decline from 26% a year ago, a report from Cisco revealed.
WPP has bolstered its investment in India with the launch of a new state-of-the-art campus in Chennai, further solidifying the country’s role as a key growth market for the global company.
