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Category: Marketing

Malaysia Airlines Trips and Tours
Malaysia Airlines launches ‘Trips and Tours’ feature on booking platform
Posted on December 3, 2020
by Teddy Cambosa
"Trips and Tours" is the latest offering from Malaysia Airlines that features more than 40,000 tourist destinations and activities.
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Kogan.com-Consumer-brand
Aussie consumer brand Kogan.com acquires NZ online retailer to bolster offerings
Posted on December 3, 2020
by Teddy Cambosa
Consumer brand Kogan.com has acquired NZ-based online retailer Mighty Ape in bolstering market growth and offerings in ANZ.
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Gen Z traveling
Study shows Gen Zs in APAC are itching to travel with friends amid new normal
Posted on December 3, 2020
by MARKETECH APAC
A new survey by travel and booking platform Klook revealed that Gen Zs are raring to resume travel to be able to socially reconnect.
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Singaporean Consumer Behavior
2020’s a year of brand switch for SG consumers, new research shows
Posted on December 2, 2020
by Teddy Cambosa
The current year has proved a consumer behavior shift amongst Singaporeans by brand switching, new data from Qualtrics shows.
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One Faber Group Hashmeta Partnership
SG’s One Faber Group renews marketing partnership with Hashmeta
Posted on December 2, 2020
by Teddy Cambosa
Leisure operator One Faber Group is renewing the marketing partnership of digital marketing agency Hashmeta.
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MARKETECH EXPERT UP CLOSE_DREAMSKINGDOMS
Founder of MY integrated creative agency DreamsKingdoms aims to 'groom 100 SMEs into an international brand'
Posted on December 2, 2020
by MARKETECH APAC
For the pilot episode of MARKETECH EXPERT UP CLOSE, we sat down with Yens Chong, the founder of Malaysia's integrated creative agency DreamsKingdoms.
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Bridgestone heroes of the road
Bridgestone in India launches sentimental ad, salutes “heroes of the roads”
Posted on December 1, 2020
by MARKETECH APAC
Bridgestone releases a moving film which walks viewers through the daily battle of drivers during the pandemic.
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Tinder India Video Campaign
WATCH: Tinder India’s new campaign is a celebration of Gen Z’s dating in 2020
Posted on December 1, 2020
by Teddy Cambosa
Tinder India, in collaboration with BBH India, has released a new video campaign centering on the beuty of today's dating among Gen Z.
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Anthony Ingham, HKJC New Exec
Former Marriott Int’l brand strategist joins Hong Kong Jockey Club’s exec team
Posted on December 1, 2020
by Teddy Cambosa
The Hong Kong Jockey Club welcomes to its exec board former Marriott Int'l brand strategist Anthony Ingham.
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BLACKPINK
PH telco Globe signs BLACKPINK as newest endorser
Posted on December 1, 2020
by MARKETECH APAC
Globe in the Philippines is the latest telco in the country to unveil Korean superstars as brand ambassadors.
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