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Category: Marketing

Which brands delivered the best mega campaigns on Shopee?
Which brands delivered the best mega campaigns on Shopee in 2021?
Posted on January 14, 2022
by MARKETECH APAC
Find out which brands had the best performing mega campaigns on Shopee for the past year, recognized by the e-commerce itself.
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Prakash-Kamdar Dentsu Indonesia
Dentsu APAC names Prakash Kamdar as new CEO of Indonesia team
Posted on January 14, 2022
by Kathleen Murata
In addition to Prakash Kamdar's current role as CEO of dentsu Singapore, he will now also be the new CEO for the Indonesia team.
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Colgate-Philippines-#SmileStrong
Colgate PH’s latest #SmileStrong campaign a call to take action no matter the challenge
Posted on January 14, 2022
by Teddy Cambosa
This year's #SmileStrong campaign by Colgate in the Philippines features Grab taxi driver Marlon Fuentes, who delivers a message based on taking action.
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Why marketers should say no to ‘renting’ customer data
Why marketers should say no to ‘renting’ customer data
Posted on January 14, 2022
by MARKETECH APAC
There is life after the death of the cookie, and the solution boils down to genuinely giving value to customers in order to kickstart data exchange.
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TransitLink-and-Stellar-Ace
TransitLink, Stellar Ace ink two-year marketing partnership
Posted on January 13, 2022
by Kathleen Murata
The partnership will see TransitLink adopting WINK+ app as a customer loyalty platform for the redemption of rewards.
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Yeo-Wee-Lee-Wunderman-Thompson
Yeo Wee Lee appointed as new head of technology at Wunderman Thompson SG
Posted on January 13, 2022
by Teddy Cambosa
Yeo Wee Lee brings in to Wunderman Thompson over three decades of experience in tech-related fields.
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Twinterview-Mad-Influence
Mad Influence offers new studio to duo Surabhi, Samriddhi for ‘Twinterview’ show
Posted on January 13, 2022
by Kathleen Murata
‘Twinterview’ presents a diverse range of renowned TV and OTT celebrities providing amusing responses to some hot questions.
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Carousell-Hong-Kong-Chinese-New-Year
Carousell HK taps DJ Ah Jeng, mother duo in a light-hearted CNY ad
Posted on January 13, 2022
by Teddy Cambosa
This CNY-themed campaign from Carousell Hong Kong utilizes CNY traditions and beliefs to encourage decluttering.
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LG-Electronics-Hyoeun-Kim
Ex-Olay exec Hyoeun Kim appointed as VP for LG Electronics Global Marketing Center
Posted on January 13, 2022
by Kathleen Murata
Former Olay executive Hyoeun Kim will leverage her brand-building expertise in her new role at LG Electronics Marketing Center.
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Harrison-Boys-Mediabrands
Mediabrands appoints Harrison Boys as director for standards, investment product for APAC
Posted on January 13, 2022
by Teddy Cambosa
Harrison Boys will ensure that their product development roadmap is aligned with Mediabrands future facing standards strategy.
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