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Category: Marketing

Swisse-Reach-for-Your-Reason
Swisse’s latest brand platform encourages Aussies to reach for their reason
Posted on January 18, 2022
by Teddy Cambosa
The 'Reach for Your Reason' brand platform by Swisse aims to discover motivation for creating and maintaining a holistic wellness routine. 
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Singtel-The-Hunt-For-The-Lucky-Tiger-1
WATCH: Singtel’s new CNY campaign finds ‘reconciliation’ as real treasure
Posted on January 18, 2022
by Kathleen Murata
The new Chinese New Year film by Singtel is the third installment in its festive film series that tells the story of two rival families.
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Year-End 2021
Insight of The Year: InMobi’s 2021 report on mobile gaming in Indonesia
Posted on January 17, 2022
by MARKETECH APAC
InMobi’s ‘Mobile Gaming Through the Pandemic and Beyond in Southeast Asia 2021’ is our Insight of The Year.
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RHB-Bank-A-Spark-for-Change
RHB Bank’s latest CNY campaign sparks ‘hope’ for sustainable progress
Posted on January 17, 2022
by Kathleen Murata
The Chinese New Year campaign by RHB is based on a true story about 10 children who became an inspiration for an entire fishing village.
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Heineken-Lao-Star-Grill-Pan
Heineken Lao aims to promote a safer celebration—through a new grilling pan
Posted on January 17, 2022
by Teddy Cambosa
The 'Star Grill Pan' by Heineken Lao aims to celebrate the tradition of 'Mu Kra Tha' within the comfort of their own homes during festivities.
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CIMB-Break-free,-bank-differently
CIMB unveils new brand direction, launches two brand films
Posted on January 17, 2022
by Kathleen Murata
The new brand films by CIMB, alongside BBDO Singapore, aim to highlight the bank's new brand direction – ‘Break free, bank differently’.
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OMG-Malaysia-Key-Appointments
OMG Malaysia announces two new key leadership appointments
Posted on January 17, 2022
by Teddy Cambosa
The key appointments are part of OMG Malaysia's vision to continue strengthening its presence within the region as a media agency powerhouse.
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Denstu-Singapore-Mascaren-Lacombe-Techinamurthi
dentsu Singapore announces new senior appointments
Posted on January 17, 2022
by Kathleen Murata
The new senior hires by dentsu Singapore include Preeti Mascarenhas, Florian Lacombe, and Prema Techinamurthi.
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Blueseed Group invests 7-figure sum in startup online retailer
Blueseed Group invests 7-figure sum in startup online retailer
Posted on January 17, 2022
by MARKETECH APAC
The Group said it will help with the transformation of the online retailer into Vietnam’s next retail champion.
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Abigail-Dawson-Enero-Group
Ex-Special Group Abigail Dawson named as new group comms director for Enero
Posted on January 17, 2022
by Kathleen Murata
Abigail Dawson will be leading communications and brand marketing for creative agency BMF, digital creative agency Orchard, and Enero Group.
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