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Category: Marketing

How one iconic bakery brand embraced digital to turbocharge customer loyalty
How one iconic bakery brand embraced digital to turbocharge customer loyalty
Posted on January 19, 2022
by MARKETECH APAC
Working with bakery brand COBS Bread, a leader from consumer engagement Cheetah Digital shares how a well-built loyalty program can spell success for scaling growth in the long run.
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MindWorks-Consulting-AnalogFolk
AnalogFolk launches new consultancy ‘Mindworks Consulting’
Posted on January 19, 2022
by Teddy Cambosa
'Mindworks Consulting' is built within the client and strategy foundations of the AnalogFolk Group globally.
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FoxyMoron and Organic Tattva (1)
FoxyMoron bags digital mandate for Organic Tattva
Posted on January 19, 2022
by Teddy Cambosa
Through the mandate, FoxyMoron will manage Organic Tattva’s full-funnel digital and performance duties.
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Hoang-Nguyen-Howatson+Company
Howatson+Company names Hoang Nguyen as new chief data, tech officer
Posted on January 19, 2022
by Kathleen Murata
Hoang Nguyen's latest appointment will help expand Howatson+Company's technology offering.
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What’s NEXT: Why brands must focus more on customer retention than acquisition this 2022
What’s NEXT: Why brands must focus more on customer retention than acquisition this 2022
Posted on January 18, 2022
by MARKETECH APAC
MoneySmart Managing Director David Harling advises brands to focus more on customer retention, as with the removal of cookies, acquisition strategies have grown to cost more.
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Hazel-Virtual-Influencer-Hang-Seng-Bank
Meet Hazel: Hang Seng Bank’s new virtual spokesperson for its digital banking brand
Posted on January 18, 2022
by Teddy Cambosa
Hazel is integrated recently in a promotional video of Hang Seng Bank regarding its digital banking services.
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aCommerce and Shopify Plus partnership
Shopify Plus names aCommerce as first partner in ID, TH, and PH
Posted on January 18, 2022
by Teddy Cambosa
E-commerce platform aCommerce announced that it has become the first Shopify Plus partner in Indonesia, Thailand, and the Philippines.
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OMD-China-Levi's-Media-Mandate
OMD China nabs Levi’s media mandate
Posted on January 18, 2022
by Teddy Cambosa
OMD China will drive the media strategy, planning and buying for the iconic denim brand Levi's.
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WATCH: Watsons MY’s CNY film a splice of kung fu, comedy and music
WATCH: Watsons MY’s CNY film a splice of kung fu, comedy, and music
Posted on January 18, 2022
by MARKETECH APAC
After 2 years of lockdowns, Watsons Malaysia wants to make this CNY 'a grand and epic celebration'.
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Toll-Benjamin-Bathan-Philippine-First-Office
Toll Group establishes first office in PH, Benjamin Bathan appointed as country manager
Posted on January 18, 2022
by Teddy Cambosa
Bathan brings into his new role at Toll Group in the Philippines over 20 years of supply chain experience, having held positions in sales and operations functions in the shipping industry.
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