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Category: Marketing

Robbie Yang joins Hill+Knowlton Strategies as VP of growth in China
Robbie Yang joins Hill+Knowlton Strategies as VP of growth in China
Posted on May 26, 2022
by Teddy Cambosa
Robbie Yang brings in to Hill+Knowlton more than 15 years of experience in public relations, marketing and digital communications at both brands and agencies.
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SO-Sofitel-Hua-Hin-and-Redhill-PR
Redhill appointed as SO Sofitel Hua Hin’s PR agency in Singapore
Posted on May 26, 2022
by Kathleen Murata
As part of the PR remit, Redhill will be working with SO Sofitel Hua Hin to raise awareness of the resort and boost its reputation.
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Amplify team
Amplify unveils new senior leaders, Canva among newly snared accounts
Posted on May 26, 2022
by MARKETECH APAC
The agency will provide brand experience services to the three global brands with its promise to create authentic, meaningful connections. 
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Bastion Asia announces strategic partnership with Shanghai-based PR agency Adventi
Bastion Asia announces strategic partnership with Shanghai-based PR agency Adventi
Posted on May 26, 2022
by Teddy Cambosa
The Adventi partnership builds on Bastion Asia’s global network, which also includes long-held partnerships with local agencies in APAC.
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toys"r"us-latest-marketing-campaign-takes-mascot-geoffrey-on-a-world-tour
Toys"R"Us latest marketing campaign takes mascot Geoffrey on a world tour
Posted on May 26, 2022
by Teddy Cambosa
The latest campaign will serve as the cornerstone in a series of several global brand initiatives and the formation of the Toys"R"Us Kids World Council which will launch in 2023.
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Russia vs Ukraine
MARKETECH APAC Reels: Features leading industry brands’ withdrawal from Russia
Posted on May 26, 2022
by MARKETECH APAC
The withdrawal of operations by largely well-known brands resulted in a huge blow to Russia's economy and is currently creating a job crisis.
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Updated-ASCI-Code
Ad watchdog ASCI implements greater inclusion in advertising
Posted on May 26, 2022
by Kathleen Murata
It adds greater inclusivity in advertising, such as gender identity, body shape, age, and physical and mental conditions.
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Heeru Dingra is dentsuMB Group India’s new CEO as Sidharth Rao steps down
Heeru Dingra is dentsuMB Group India’s new CEO as Sidharth Rao steps down
Posted on May 26, 2022
by Teddy Cambosa
The new dentsuMB India leadership team will work with Sidharth through the transition, and in close partnership with CEO Amit Wadhwa.
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VERSA names Jen Cerqualia as new client strategy partner
VERSA names Jen Cerqualia as new client strategy partner
Posted on May 26, 2022
by Teddy Cambosa
In her new role, Cerqualia will drive VERSA's digital partnerships, including strategic planning with clients and leading cross-functional teams to optimize business and audience outcomes.
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Raymond-Dizon-Mediabrands-Philippines
Mediabrands appoints Raymond Dizon to newly created role of chief integration officer for PH
Posted on May 26, 2022
by Kathleen Murata
Raymond Dizon will be leading strategic partnerships, direction, and digital product development and integration across Mediabrands.
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