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Category: Marketing

WATConsult-and-CarDekho
WATConsult bags creative, social media mandate for CarDekho
Posted on May 27, 2022
by Kathleen Murata
WATConsult will now be responsible for CarDekho‘s social media management, digital creative designing, and content marketing, as well as ORM.
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dentsu appoints Saaghar sethi as president of Amplifi
dentsu appoints Saagar Sethi to lead Amplifi in India
Posted on May 26, 2022
by Teddy Cambosa
Amplifi, the supply side management platform of denstu, has announced the appointment of Saagar Sethi as its president.
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Soymilk brand Vitasoy undergoes rebranding
Soymilk brand Vitasoy undergoes rebranding 
Posted on May 26, 2022
by Teddy Cambosa
Vitasoy, the iconic soymilk beverage founded in Hong Kong, is evolving to keep up with modern consumers with a rebrand assisted by dentsu international Hong Kong.
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Olivia Hannah Matthews named head of brand for AU creative agency Enigma
Olivia Hannah Matthews named head of brand for AU creative agency Enigma
Posted on May 26, 2022
by Teddy Cambosa
Creative agency Enigma ropes in another senior talent with the appointment of distinguished brand strategist Olivia Hannah Matthews as the new head of brand.
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MoneyLion-led digital bank earns nod to operate in Malaysia
MoneyLion-led digital bank earns nod to operate in Malaysia
Posted on May 26, 2022
by Teddy Cambosa
The digital banking license will give MoneyLion, AEON Credit and AFS the ability to create a digital bank that will offer services which will promote financial inclusion to customers in Malaysia.
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Electrolux launches a ‘Sustainability Squad’ to advocate for more sustainable living
Electrolux launches a ‘Sustainability Squad’ to advocate for more sustainable living
Posted on May 26, 2022
by MARKETECH APAC
The brand has roped in 10 influencers from the region that would aim to strengthen the advocacy on sustainable practices amongst communities in APAC and MEA.
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Audible names Wavemaker as agency of record for paid media
Audible names Wavemaker as agency of record for paid media
Posted on May 26, 2022
by Teddy Cambosa
Wavemaker will handle Audible’s paid media across its 10 markets namely US, Canada, UK, Spain, France, Italy, Germany, India, Japan, and Australia.
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AppZaloot x GO
AppZaloot appoints GO Communications as partner agency
Posted on May 26, 2022
by MARKETECH APAC
Putting communities at the heart of its operations, AppZaloot has pledged to conduct business in a completely different way, channelling a percentage of its revenue back to communities, funding local projects, which are picked by members of the community.
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Hivestack, Yahoo partnership
Hivestack, Yahoo announce strategic tie-up for global DOOH efforts
Posted on May 26, 2022
by Teddy Cambosa
The partnership will connect their industry-leading technologies, and enable programmatic DOOH cross-channel media campaigns on a worldwide scale.
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Singapore’s first Peanuts-themed snow house to come to Changi Airport this June
Singapore’s first Peanuts-themed snow house to come to Changi Airport this June
Posted on May 26, 2022
by MARKETECH APAC
The double-storey snow house at Terminal 3 of Changi Airport features recreational activities that let kids recreate winter memories.
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