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Category: Marketing

Wavemaker Indonesia appoints Praveen Pandey as principal partner for performance
Wavemaker Indonesia appoints Praveen Pandey as principal partner for performance
Posted on June 2, 2022
by MARKETECH APAC
This is a comeback for Pandey to the GroupM family, where in 2011, he was with MediaCom as its associate director.
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Carat India bags media mandate for Croma
Carat India bags media mandate for Croma
Posted on June 2, 2022
by Teddy Cambosa
The media agency of dentsu India , Carat, has been handed the media mandate for Croma, the Indian retail chain of consumer electronics and durables.
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BWS-and-M&C-Saatchi-Campaign
BWS pays customers to celebrate 21st birthday in new campaign
Posted on June 2, 2022
by Kathleen Murata
This birthday campaign by BWS and M&C Saatchi Sydney pays customers to celebrate its 21st birthday through a shoutout.
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Impossible Foods (1)
Impossible Foods debuts World Environment Month campaign in Hong Kong
Posted on June 2, 2022
by MARKETECH APAC
Throughout the campaign this month, each dish ordered in restaurants and each product purchased in supermarkets will go towards a tree-planting program with non-profit organisation One Tree Planted. 
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Tay Guan Hin named as BBDO Singapore’s creative chairman
Tay Guan Hin named as BBDO Singapore’s creative chairman
Posted on June 2, 2022
by Teddy Cambosa
BBDO Singapore has appointed Tay Guan Hin as its newest creative chairman.
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Masterfoods collabs Flex Mami
MasterFoods collabs with Flex Mami, launches the witty ‘Flavour Club Kit’
Posted on June 2, 2022
by Teddy Cambosa
Masterfoods has crafted its first foray into the D2C territory with this new 'Flavour Club Kit'.
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hsbc-one's-latest-campaign-focuses-on-financial-empowerment-of-young-millenials
HSBC One's latest campaign focuses on financial empowerment of young millennials
Posted on June 2, 2022
by Teddy Cambosa
The latest campaign from HSBC One and Wunderman Thompson Hong Kong aims to provide financial awareness to young millennials.
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Be-The-Change-campaign-by-Fck-The-Cupcakes
Fck The Cupcakes launches new gender equality initiative to empower men to 'be the change'
Posted on June 2, 2022
by Kathleen Murata
The campaign features a short-form sitcom that helps Aussie men recognise spoken and unspoken casual misogyny in the workplace.
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Ex-HubSpot Prasana William named head of APAC marketing at Sprout Social
Ex-HubSpot Prasana William named head of APAC marketing at Sprout Social
Posted on June 2, 2022
by MARKETECH APAC
William will be heading the APAC marketing of Sprout Social, the company that provides cloud-based social media management software.
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Bollywood star Ayushmann Khurrana gets energised in this latest ad for Maxirich
Bollywood star Ayushmann Khurrana gets energised in this latest ad for Maxirich
Posted on June 2, 2022
by Teddy Cambosa
The ad campaign aims to create awareness pertaining to the importance of the consumption of multivitamin supplements in one’s day-to-day life.
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