Category: Marketing
The GPP provides the flexibility required to support the needs of users, publishers, and advertisers for privacy and consumer consent.
The WWF-Singapore (World Wide Fund for Nature-Singapore) and Agoda are joining hands to support marine habitat restoration through the Eco Deals program and other initiatives.
Through the partnership, advertisers can work with Consumer Acquisition as a creative partner for in-class TikTok videos for ad campaigns.
This year’s SELYADO focuses on engaging micro, small, and medium enterprises (MSMEs) in relevant discussions that will help them protect their customers’ privacy and data.
As part of the mandate, Dentsu Malaysia will be the partner of KFC and Pizza Hut in becoming a true data-first organisation.
Merlee Jayme became part of dentsu when the company acquired her agency Jayme Syfu in 2016.
Microsoft has joined hands with Malaysian state agencies MyDIGITAL and MAMPU to build on the nation's mission for inclusive, responsible, and sustainable development.
She will be moving on to begin her own digital venture, creating products and solutions outside the marketing space to solve global issues.
UnionBank of the Philippines has approved its largest number of elevations with 74 executive officers; Ana Aboitiz-Delgado leads with her promotion to senior executive officer.
The campaign, alongside the product launch by Heineken, was conceptualised by creative agencies Le Pub and Publicis Italy.
