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Category: Marketing

Guinness Malaysia invites customers to an immersive experience with latest activation
How Guinness Malaysia's recent brand activation leveraged immersive brand experiences to customers
Posted on October 6, 2022
by Teddy Cambosa
The one-of-a-kind event introduced Guinness Draught in a Can into the Malaysian market, in a fully immersive and experiential way.
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Epson launches B2B campaign following appointment of Orchard, Kaimera
Epson launches B2B campaign following appointment of Orchard, Kaimera
Posted on October 6, 2022
by Teddy Cambosa
The ‘Taking Sustainability Seriously’ campaign positions Epson inkjet solutions as the leading B2B printer choice for organisations.
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Superunion leads branding of StanChart and FairPrice’s new digital bank, Trust Bank
Superunion leads branding of StanChart and FairPrice’s new digital bank, Trust Bank
Posted on October 6, 2022
by MARKETECH APAC
Superunion was tasked with creating a new inclusive brand, visual identity, and brand experience.
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Dentsu announces new wave of leaders in the Philippines
Dentsu announces new wave of leaders in the Philippines
Posted on October 6, 2022
by Teddy Cambosa
Dentsu has announced the new wave of leaders in the Philippines namely Jerry Hizon, Elyse Bella and Edg Samson.
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Inner-State-Hakuhodo
Establishing leadership in Asia: How Hakuhodo is powering its growth via acquisitions
Posted on October 6, 2022
by Kathleen Murata
In our newest The Inner State, Hakuhodo's Shuntaro Ito shares with us their growth strategies and plans for their recent acquisitions.
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McDonald's-AU-Akcelo-campaign
McDonald’s Australia celebrates its crew’s unique spirit of mateship in new campaign
Posted on October 5, 2022
by Kathleen Murata
Titled ‘Mates make it Macca’s’, the campaign was developed in partnership with brand experience and innovation company Akcelo.
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Digital insurer Tune Protect appoints TBWA\Malaysia as agency of record
Digital insurer Tune Protect appoints TBWA\Malaysia as agency of record
Posted on October 5, 2022
by Teddy Cambosa
TBWA\Malaysia's objective is to create a cohesive sustainable brand positioning aligned with their brand’s goal of being the preferred lifestyle insurer.
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Inner-State-Sustainability-Marketing
Fostering sustainable behaviour: How sustainable marketing establishes brand credibility
Posted on October 5, 2022
by Kathleen Murata
In our latest The Inner State, we spoke with leaders from Allianz PNB Life and whiteGREY to tackle how creative communications can contribute to future sustainability.
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GREY expands roles of Irene Wong, Graham Drew to include Singapore
GREY expands roles of Irene Wong, Graham Drew to include Singapore
Posted on October 5, 2022
by Teddy Cambosa
GREY Singapore will join GREY Malaysia to become one unit under the new joint leadership structure.
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MARKETECH APAC to discuss how to future-proof your influencer marketing in 2023 in its latest webinar this November
MARKETECH APAC to discuss how to future-proof your influencer marketing in 2023 in its latest webinar this November
Posted on October 5, 2022
by MARKETECH APAC
MARKETECH APAC has partnered with influencer marketing platform, Vamp, to lead this very important conversation for brands and marketers.
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