Category: Marketing
Titled ‘Don’t Worry, Be Hoppy!’, the sitcom-style short film featured two rival families eventually bonding over Singtel’s quick service.
Viray is now head of brand of AirAsia’s airline business in Malaysia and across all its Asian markets.
In his new task, he is tasked to bring together Ogilvy’s capabilities across customer engagement, commerce, CRM
Listerine shows how hard it is to have everyone smiling for a photo when each member is pressing on the bad luck of the year that was.
Majority of the roles impacted will be under the company’s physical store Amazon Store, as well as from their people, experience, and technology (PXT) organisation.
McGinness joins The Works from Oracle CX Consulting, while Henderson is elevated to strategist after joining the agency as junior strategist in 2021.
Through the mandate, the agency will be handling a slew of works, including integrated media planning and buying duties across traditional and digital channels.
Paper Moose’s ‘The Wild West of Purpose’ is also targeted at reducing carbon footprints and staying clear of greenwashing and emissions.
The partnership, done under its #DareToGoVegan campaign, sees Flash Coffee customers getting complimentary oat milk upgrades this January.
In her new role, Renton will be bringing her expertise in integrated marketing campaigns, digital marketing, new business, and events.
