Category: Marketing
In her new role, Das will oversee the group’s brand strategy, corporate communications function, as well as the environmental, social, and governance (ESG) mandate.
As its new media agency, Mindshare Pakistan will be bringing its expertise in media, digital, and buying to Telenor.
The Japan-headquartered company's acquisition of indie agency Rage Communications, now ADK Rage, bagged our 'Acquisition of the Year' nod.
Hang Seng Bank created Hazel, combining impressive technology of digital and the power of data, resulting to honor them as our 'Innovation of the Year'.
Conceptualised by the DDB Mudra Group, the campaign leverages the brand’s affinity for simplicity and human storytelling through crisp, amusing home life metaphors for the safety features on every Volkswagen.
HSBC's 'Open to Art' will turn Hong Kong into an ‘open canvas’, while its Metaverse Gallery will highlight local artists' works.
“Being an advocate of value-based selling, I wanted to ensure I'm a part of an organisation that solves real marketing problems especially in a diverse region like APAC with a true product market fit,” she said.
Find out why the article by ad man Wayne Deakin on rethinking brand experience is our top expert insight for 2022.
Prior to joining Air India Limited, Ronit Baugh was the head of corporate communications at airline Jet Airways.
This follows after the agency also scoped the global media account from the global food company last year.
![[Campaign] Where the World Comes to Play](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Where-the-World-Comes-to-Play.jpg)