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Category: Marketing

Josh Drasta joins Digimind as general manager for APAC
Josh Drasta joins Digimind as general manager for APAC
Posted on March 21, 2023
by Teddy Cambosa
Josh Drasta will be growing Digimind’s team and clients in APAC with best-in-class social media intelligence and monitoring solutions.
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PubMatic appoints ex-Roku Sandro Catanzaro as new VP of product management, CTV, video
PubMatic appoints ex-Roku Sandro Catanzaro as new VP of product management, CTV, video
Posted on March 21, 2023
by Teddy Cambosa
In his new role, Catanzaro will lead a team of seasoned product managers to further develop and execute product plans, ensuring that the company continues to drive innovation for an increasingly sophisticated and diverse CTV and video market.
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Merlin Ent x Tug Featured Img
Tug Sydney expands remit with tourist attraction operator Merlin Entertainments
Posted on March 20, 2023
by Teddy Cambosa
Tug agency specialises in performance media, using data, media, content and technology with offices in Sydney, Singapore, London, Toronto and Berlin.
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Dentsu India’s Anita Kotwani expands role to lead Media division for South Asia
Posted on March 20, 2023
by MARKETECH APAC
The role will be seeing Kotwani leading agencies iProspect, dentsu X, Posterscope, and media investment arm Amplifi, aside from Carat which she oversaw for almost three years since 2020. 
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KDDI x Ogilvy Geometry Japan Featured
Japan telecom KDDI unveils metaverse platform brand ‘Alpha-U’ via Geometry Ogilvy Japan
Posted on March 20, 2023
by Teddy Cambosa
Geometry Ogilvy Japan supports all the creative direction for the telecom's new platform brand including all branding, communication design, events, and press conferences.
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Can AI be creative? This AI campaign generator lets you create the ‘perfect’ last-minute April Fools campaign idea
Can AI be creative? This AI campaign generator lets you create the ‘perfect’ last-minute April Fools campaign idea
Posted on March 20, 2023
by Teddy Cambosa
Powered by ChatGPT, Reprise Digital's AIpril Fools Campaign Generator uses the latest in AI LLM tech to churn out witty campaign ideas.
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What happens when someone hires from social media? JobStreet PH pokes fun at it with these ads
What happens when someone hires from social media? JobStreet PH pokes fun at it with these ads
Posted on March 17, 2023
by Teddy Cambosa
The ads, conceptualised by local creative agency GIGIL, feature a series of hilarious situations when an employer interviews someone from social media.
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Edelman’s global advisory acquires public affairs agency Landmark Public Affairs
Edelman’s global advisory acquires public affairs agency Landmark Public Affairs
Posted on March 17, 2023
by MARKETECH APAC
Through the buyout, Edelman Global Advisory will be building upon its strong capabilities in APAC in government affairs and business advisory.
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Tiger Beer unveils retro-modernist campaign, dramatising beer brewing process
Tiger Beer unveils retro-modernist campaign, dramatising beer brewing process
Posted on March 17, 2023
by Teddy Cambosa
The campaign, once again conceptualised by Publicis Groupe’s Le Pub, doubles down on the 80s nostalgia that is trending again amongst Gen Z. Bold, simple, sometimes over-the-top but also somewhat familiar.
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Oatbedient story featured image
Oat-based milk brand Oatbedient sees mascot ‘Oatdit’ reminding benefits of plant-based products
Posted on March 17, 2023
by Teddy Cambosa
This 30-second new brand film is created in collaboration with independent creative agency GOVT Singapore.
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