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Category: Marketing

Keso Kendall promoted to senior vice president for APAC at TEAM LEWIS
Keso Kendall promoted to senior vice president for APAC at TEAM LEWIS
Posted on June 7, 2023
by Teddy Cambosa
Kendall will play a vital part in driving the agency’s overall strategy - expanding its client base, and leading cross-functional teams to deliver results.
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Yahoo expands talent-building programme to Singapore
Yahoo expands talent-building programme to Singapore
Posted on June 6, 2023
by Teddy Cambosa
‘Yahoo Academy’ is open for nominations, with 40 chosen participants set to get a masterclass in future-proofing their careers from world-renowned creative strategists Rosie and Faris Yakob of Genius Steals.
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Echo Li appointed by Dentsu Sports International as global chief commercial officer
Echo Li appointed by Dentsu Sports International as global chief commercial officer
Posted on June 6, 2023
by Teddy Cambosa
Li's remit is to lead and represent premium sports and entertainment properties from around the world and leverage and grow teams in the Americas, EMEA and APAC.
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Singapore Airlines, Garuda Airlines propose joint venture agreement to deepen commercial partnership
Singapore Airlines, Garuda Airlines propose joint venture agreement to deepen commercial partnership
Posted on June 6, 2023
by Teddy Cambosa
Through the expanded joint venture, Garuda Indonesia and Singapore Airlines are allowed to potentially coordinate schedules between Singapore and Indonesia, offering customers more seamless flight connectivity between the two countries and beyond. 
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Heinz spotlights ancient origins of ‘soup’ and how it’s able to make the classic meal ‘great now’ in new ad
Heinz spotlights ancient origins of ‘soup’ and how it’s able to make the classic meal ‘great now’ in new ad
Posted on June 5, 2023
by MARKETECH APAC
To celebrate its role in ‘humanity’, the latest campaign ‘Good then. Great now’ has taken inspiration from ‘soup art’ to remind everyone that the reasons people reached for soup were the same then, as they are now. 
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Arla celebrates World Milk Day with new campaign showcasing ‘good in goodness’ in organic milk
Arla celebrates World Milk Day with new campaign showcasing ‘good in goodness’ in organic milk
Posted on June 5, 2023
by Teddy Cambosa
In addition to showcasing a glimpse of the ‘from farm to table’ process, Arla seeks to encourage daily milk consumption by highlighting the numerous nutritional benefits that milk offers. 
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Media veteran Gregory Ho appointed as senior advisor for Asia Video Industry Association
Media veteran Gregory Ho appointed as senior advisor for Asia Video Industry Association
Posted on June 5, 2023
by Teddy Cambosa
In his new role, Ho will support AVIA CEO Louis Boswell and work closely with the teams in Singapore and Hong Kong, focussing particularly on the curation of AVIA events and conferences as well as membership development and engagement.
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McDonald’s PH’s breaks category conventions by embracing inclusivity in latest Pride Month ad
McDonald’s PH’s breaks category conventions by embracing inclusivity in latest Pride Month ad
Posted on June 5, 2023
by Teddy Cambosa
The ad, conceptualised by TBWA\ Santiago Mangada Puno (TBWA\SMP), is a feel-good spot showcasing the brand’s commitment to promote gender equality in society.
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Sue Squillace appointed as new CEO of Mediahub ANZ amidst agency leadership restructuring
Sue Squillace appointed as new CEO of Mediahub ANZ amidst agency leadership restructuring
Posted on June 2, 2023
by Teddy Cambosa
In her new role, Squillace will oversee the Mediahub Sydney and Perth offices, as an extension of Mediahub’s joint venture partnership. Livingston will partner with Squillace over the coming weeks to transition the Mediahub clients and team in Sydney.
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Jarieul Wong, formerly of Carousell, to now lead regional communications of insurtech Igloo
Posted on June 2, 2023
by MARKETECH APAC
Wong will be covering all markets for the firm, namely, Singapore, Indonesia, Thailand, the Philippines, and Vietnam.
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