Category: Marketing
William’s new role at the executive board serves as aa natural extension of her leadership position at AZK Media, where she drives critical narratives around AI, data and machine learning on behalf of technology companies around the world.
In her new role, Lam will be responsible for driving the business of consumer mobile products including pre-paid and post-paid mobile plans, roaming, its millennial-centric brand Birdie and other value-added services.
LinkedIn's study also revealed that marketing leaders' top priority for the year is to champion bolder creativity in their campaigns.
In this new role, she will be directing and shaping the communications function and establishing the regional functional strategy for integrated communications in the APAC region.
Singapore – The undeniable influence of popular culture in enhancing brand equity and driving consumer engagement has become increasingly evident. For marketers who may have missed out on previous waves of pop culture, such as K-culture and gaming & esports, a new opportunity has emerged to...
Called ‘Ruder Finn Diversity Communications Practice’, said endeavour will provide dedicated and bespoke consultation services focused on DEI.
Created by BBH Singapore and LePub APAC, their task was to evolve the already successful 'Brewed For Your Fire’ campaign in a way that ensures Tiger Crystal continues to stand out in the category.
Instead of showcasing property amenities and lifestyle moments, ‘Find Your Shangri-La’ employs whimsical metaphors, fantastical characters, and magical storytelling.
A large chunk of the local event activations in the Asia-Pacific region came from the markets in Southeast Asia, South Korea, and Greater China.
The solution includes fully customized buy-side and supply-side tools that bring advanced OOH inventory and campaign management tools to Latin American markets.
