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Category: Marketing

#EmpoweredWoman2023: foodpanda PH’s Danielle Eleazar-Ocampo on cultivating a culture of inclusivity and support
#EmpoweredWomen2023: foodpanda PH’s Danielle Eleazar-Ocampo on cultivating a culture of inclusivity and support
Posted on June 26, 2023
by MARKETECH APAC
At the heart of Danielle’s leadership approach is servant leadership where the needs of her team members take precedence.
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HSBC, Cathay Pacific lead the strongest brands list in Hong Kong
HSBC, Cathay Pacific lead the strongest brands list in Hong Kong
Posted on June 26, 2023
by Teddy Cambosa
The ranking revealed the theme of ‘value-seeking’. Hong Kongers love bargains and like to feel that they’re ‘gaming the system’; this explains why so many brands offer great value or help consumers seek out the best deals.
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WE! Interactive onboards Patrick Ong as new head of business
WE! Interactive onboards Patrick Ong as new head of business
Posted on June 26, 2023
by MARKETECH APAC
Ong is most recently the country head for Singapore at Vamp, the platform for influencer marketing. 
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VICE Media Group
VICE Media Group set to be acquired by three investment companies for US$350m
Posted on June 24, 2023
by Teddy Cambosa
The acquisition has been approved by the U.S. Bankruptcy Court for the Southern District of New York, with the total purchase to be in the form of a credit bid for substantially all of the company's assets.
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Carro announces strategic investment in Malaysian content production house Driven Communications
Carro announces strategic investment in Malaysian content production house Driven Communications
Posted on June 23, 2023
by MARKETECH APAC
Carro hopes that by making this investment, it will effect good change and create a more inclusive atmosphere that supports fair competition and improves customer accessibility.
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APAC ad market study finds digital growth primarily driven by mobile ad campaigns
APAC ad market study finds digital growth primarily driven by mobile ad campaigns
Posted on June 23, 2023
by MARKETECH APAC
In 2024, mobile advertising spending will increase further (+10% to reach 86% of total digital budgets), with social and video leading growth.
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Sandpiper names Saskia Kendall as head of public affairs for Asia Pacific
Sandpiper names Saskia Kendall as head of public affairs for Asia-Pacific
Posted on June 23, 2023
by MARKETECH APAC
Her responsibilities as the head of public relations for APAC include directing a team of experienced public relations specialists stationed throughout the region.
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Tencent Marketing Solution, dentsu unveil business partnership at Cannes Lions
Tencent Marketing Solution, dentsu unveil business partnership at Cannes Lions
Posted on June 23, 2023
by MARKETECH APAC
The partnership will concentrate on four core areas including, amongst others, integrated marketing solution development.
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Grab’s layoffs affect 1,000 employees
Grab’s layoffs affect 1,000 employees
Posted on June 23, 2023
by Teddy Cambosa
In a letter sent by current Grab CEO Anthony Tan to employees, he said that the company needed to adapt to the ever-changing environment of their industry ecosystem, with cost of capital going up, directly impacting the competitive landscape.
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Media intelligence CARMA continues its Asia expansion with opening of Indonesian operations
Media intelligence CARMA continues its Asia expansion with opening of Indonesia launch
Posted on June 22, 2023
by MARKETECH APAC
Amira Kanifah has been appointed by the company to manage business development in Jakarta. She has over a decade of experience in market research in Asia, including important stints at Nielsen and Kantar.
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